We’ve all heard this one, right? And since marketing your business has always seemed so daunting and confusing, how could it ever be pleasurable anyway? But when you start to apply smart marketing principles to your business, you will start to have fun. You’ll have fun because it will become easy to get customers and you’ll be making money without sweating about how to get business. And when you have fun, so will your customers, and that will cause them to return and to tell their friends about you.
But that’s only part of what this essay is about. The real point has to do with your actual marketing messages. When you finally have customers asking you to market to them, be sure to give them more than just marketing. Far different from your web site, your direct communication with your customers (or prospects) should not focus only on your desired output. It should focus on them. Your messages should help them begin to see a resolution to their pain. You should begin forging a quasi-personal relationship with them. Remember the pie analogy? Bake your pie with love. Every now and then, slide in a message that has nothing to do with your product. Tell them something about yourself. Begin humanizing yourself in their eyes. By mixing “business with pleasure” you will strengthen the emotional bond you’ve developed with your contacts. Not to mention, you’ll keep them on their toes. If you’re still marketing via traditional methods, and not only to people who want to hear from you, don’t try this. This is a stunt that should only be attempted by advanced users of “Gravitational Marketing.” Tomorrow, our journey together comes to an end. We’ll crush the BIGGEST LIE OF THEM ALL: “You can’t control word-of-mouth-advertising.” We can’t wait!! Get the full e-book "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/resources.htm
Tall Tale #10 “You can’t control word-of-mouth advertising”
We genuinely feel sorry for anyone who believes this. Almost everybody agrees that the ideal form of advertising is word-of-mouth. Don’t you agree? But almost everybody also agrees that it’s impossible to control. That’s nonsense – proliferated by the pay-per-advertise media. They don’t want you to find out that there’s a way to control the best advertising process of all – the one that’s 100% free.
Tall Tale #8 “You need to be on the Internet”
The Internet is all too often mistreated and misunderstood as a “place to be,” or “something to be on.” Many companies treat the Internet like a billboard, but it’s not. People don’t surf by and see your web site. Your web site is a destination – but not the ultimate one (unless you sell your product online).
Tall Tale #7 "People don't like advertising"
Most people believe that people don’t like advertising. People don’t like Crisco either. But when it’s combined with other ingredients and baked into a fluffy pie crust they love the end result. Some pies are so good that people beg for more and are willing to pay to get them. The same is true with smart advertising. Sound too good to be true? Keep reading.
