Tall Tale #6 “You can't expect results overnight
If you can’t expect results overnight how can you expect to stay in business. There are two kinds of advertising: branding and the kind you can do. So for you there is only one kind of advertising and that is hardcore, retail-oriented, direct response, lead generating, low cost, overnight results-getting advertising.
Building a strong, lasting, competitive brand image takes a long time. It’s built over generations with lots of clever creative and TONS of advertising dollars. If you don’t have Cola Company money to spend, you can’t have Cola Company brands. If you don’t have Theme Park money then you can’t have Theme Park brands. It’s that simple. That’s why you don’t and can’t brand your business.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Jimmy Vee & Travis Miller are the partners of scend advertising.
They are authors, speakers, and consultants on the topic of
advertising and marketing to grow business. They make companies
scendsational. Scendsational companies get noticed. For questions,
comments, or to shoot the bull, email them directly: