Tall Tale #6 “You can't expect results overnight

Advertising Articles | February 22, 2005

If you can’t expect results overnight how can you expect to stay in business. There are two kinds of advertising: branding and the kind you can do. So for you there is only one kind of advertising and that is hardcore, retail-oriented, direct response, lead generating, low cost, overnight results-getting advertising.

Building a strong, lasting, competitive brand image takes a long time. It’s built over generations with lots of clever creative and TONS of advertising dollars. If you don’t have Cola Company money to spend, you can’t have Cola Company brands. If you don’t have Theme Park money then you can’t have Theme Park brands. It’s that simple. That’s why you don’t and can’t brand your business.

What you need is results. The good news is…results can happen overnight! There are two kinds of direct response advertising, the kind that gets results overnight and the kind that never gets results. That’s it. If your system is sound, your ads are positioned correctly and your ads uncover the emotions of your customers, the results will be immediate. You can turn it on and off like a light switch. If you don’t see results right away, one of these factors was faulty.

Our “Gravitational Marketing System” helps you understand, identify and create hardcore, retail-oriented, direct response, lead generating, low cost, overnight results getting advertising. It helps you put all the factors in place and teaches you to troubleshoot your ads that aren’t performing up to snuff. Pretty helpful tool don’t you think?

“Stupid commercials!” “I hate advertising!” You’ve heard it all before, people say they don’t like advertising, but some people do like it. In fact they love it. Tomorrow, find out why.

Get the full e-book "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/resources.htm

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ABOUT THE AUTHOR

Jimmy Vee & Travis Miller are the partners of scend advertising.
They are authors, speakers, and consultants on the topic of
advertising and marketing to grow business. They make companies
scendsational. Scendsational companies get noticed. For questions,
comments, or to shoot the bull, email them directly:
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