Marketing is a very broad concept. It goes far beyond the traditional and well-known methods of getting people interested in your business. This is no...
Marketing is not limited to brochures, to the business cards you hand to people, or the newsletters you send out each month. It is anything you can do to increase interest in your company and business coming your way. Let me tell you, there are a lot of things you can do to achieve this very thing.
Each time you strike up a conversation with something and you mention your business you are taking part in marketing your company. But let us go even more broadly into the subject.
Whenever I go to the dentist, and I am sure this is probably true for you as well, I am welcomed in a waiting room nicely decorated with a feel of relaxation. There might be a fish tank with some exotic fish swimming around, or there might be some plants scattered throughout the room, just as there might be some music playing overhead. I know there will be comfortable chairs for me to sit in.
This is marketing as well. The point is to get you to come back by making sure you enjoyed your time there. The point is to get you talking to other people about what a nice atmosphere they had. It does not really have anything to do with dental work.
However, let us backtrack to printing again. Custom printing gives you a chance to add to that atmosphere with your company. Have greeting cards for when people first enter your building. Send them out in the mail welcoming people to come in.
Turn your normal advertisements into something closer to custom printing, such as sending out postcards for each holiday extending season’s greetings to people. Do not try to sell them anything specifically. Just say you wish them a merry Christmas or happy Thanksgiving.
This is just as much marketing as telling them about a sale. You are giving a very specific image that gets people interested in you beyond just the products you sell. You are marketing your company rather than the products or services you sell.
People like feeling close to a company. They want something beyond just a place to shop, and part of marketing is making sure that your company goes beyond what people are expecting. The best way to get a person’s attention is by giving them a pleasant surprise.
You cannot get the most out of marketing if you are limiting your definition of what marketing is. Everything you do should be concentrated around getting people to feel safe with your company. Everything about the way you act deals with marketing, and the companies who realize this are the ones who are in the best position to really advance their business.
