Yellow Pages: 5 Advantages Over Big Search Engines
Some people believe that the yellow pages have gone the way of pagers and rotary phones, but the traditional listings, now available online, have several advantages over large search engines. Most importantly, online directories supply small and local businesses with an Internet presence they may not have otherwise.
There are some existing travel websites that will compare multiple company offers so consumers can find the best price, but you'll have a harder time finding a search engine that can compare local dentists, HVAC repairmen, or mini golf courses. Online yellow pages make comparison-shopping easy by consolidating companies into easy to read pages and lists. Rather than clicking through numerous tabs, everything is on one or two pages that are easy to scan.
Printed phone directories still have several pages of coupons and discounts that are normally valid for one year after issuance. The website equivalent also supplies users with a valuable list of offers for a variety of services such as plumbing, carpet cleaning, spa treatments, and entertainment admission. These can be printed out and presented at time of purchase.
Few small or new businesses can afford a professional website that is regularly updated, and those that don't always have the slickest site. Simply finding a phone number, address, or hours of operation online for a specific business can be frustrating. With the yellow pages listings, the basic and most important information is easily available without having to watch flash videos, click through a photo gallery, or scan small fonts. Using browser tools makes finding keywords and phone numbers even faster.
Probably the most overlooked reason to skip the massive search engine and go for paper or directory sites is simply there is no information on the Internet. The neighborhood pizzeria or craft store probably has little incentive to invest in graphic designers and content writers. Word of mouth and weekly mailings are often enough to drum up the business necessary. But the majority of businesses, no matter how small or specialized will have a phone number and address listed with yellow pages.
Ever find a webpage online, search it for several minutes, and then discover the location is in a different state? The Internet is full of misleading pages and derelict domains. Unlike other search engines, the yellow pages are categorized so the listings are accurate reflections of each individual business, and are updated regularly. There are also several third party companies that have tried to take a piece of the market, driving up costs of basic services. By finding the business directly, you can bypass these inconveniences.
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If you are interested in the yellow pages Sacramento has multiple listings that can be of assistance. Learn more about categories and reviews offered and visit: http://www.myyp.com/