Affiliate Alternatives; Google Adsense
The Rise and Fall of Affiliate Programs
A Healthy Alternative or Supplement
The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.
The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design.
sample modified to match sites color scheme:
Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.
sample of poorly targeted ads:
Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.
Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.
With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.
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