Christopher Prince

Understanding the AdSense Revenue Share

The AdSense revenue share is the percentage of ad revenue shared by web publishers when users click on their site’s Google ads. AdSense for content publishers earn 68% of the amount Google collects from advertisers. AdSense for search publishers earn 51% of the amount collected from advertisers. Google does not publicly reveal the Google AdSense revenue share for other advertising formats.

You're naturally looking to make money with your website, so you've chosen to run Google ads.  With Google AdSense, users click Google ads on your website, earning money for both you and Google.  Google collects revenue from the advertiser and shares a portion of that revenue with you.

Up until recently, Google didn't reveal what percentage of Google ad revenue it shared with website publishers like you.  This was a highly controversial practice and was criticized by web publishers and many media professionals.  But in recent years, Google for the first time publicly revealed its revenue share.

Google Advertising Revenue

To understand the revenue share, it's important to first understand how Google ads generate revenue.  Advertisers pay Google to advertise in the Google display network, which includes any website like yours that subscribes to Google AdSense. Depending upon whether advertisers choose pay-per-impressions or pay-per-clicks, Google collects from advertisers when their Google ads are shown or clicked. Google then shares that advertising revenue with the website that displayed the ad. This is known as the Google AdSense revenue share.

The AdSense Revenue Breakdown

The Google AdSense revenue share is the percentage of advertising revenue earned by website publishers when users click on their website’s Google ads. The amount of revenue share Google AdSense provides depends upon the advertising format. AdSense for content, which includes all the Google ads on a standard webpage, earns publishers 68% of the amount Google collects from advertisers. AdSense for search, which includes all the Google ads in the search results within a publisher’s webpage, earns publishers 51% of the amount collected from advertisers. Google does not reveal the Google AdSense revenue share for other advertising formats.

Where AdSense Revenue Comes From

You can earn revenue from Google ads by displaying a number of Google AdSense ad formats on your website, including text ads, image ads, link units, video ads, and gadget ads. You can maximize your website advertising revenue by choosing to run each of the Google AdSense ad formats, although you need to make sure the ad formats you choose integrate well with your website and enhance the user experience.

Getting the Most AdSense Revenue

And remember, there are many other advantages of using Google AdSense other than the revenue share.  With AdSense, you’ll benefit from Google’s keyword-matching system to make sure ads appearing on your site target your user’s interests. You can easily customize your ads to match the look of your website and maximize clicks with Google’s easy-to-use interface. You’re sure to get the highest paying bidder for your ad space with the aid of Google’s real-time auction. You have numerous ad format options to maximize ad revenue, including text, image, link unit, video and gadget ads. You can easily track your site’s ad performance with Google’s tracking tools. And you’ll get paid in a timely manner, all at no cost to you.

So, if you're thinking about running Google AdSense on your website, estimate your ad revenue by taking into account the Google AdSense revenue share.  And keep in mind the other benefits when comparing competing ad servers.

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