Ford Figo and About its Competitors

There is about half a dozen types of cars that comprises of small cars, hatchbacks, sedans, crossovers/ MUVs, SUVs (Sports Utility Vehicles) and Coupe. However now with rising demand and rising income levels of the middle class in India, it is among the fastest growing car markets in the world. The launch of Tata Nano, the cheapest car of the world, can be considered a turning point in the car industry as since its launch, the demand for small cars has been skyrocketing, which in turn has created a sudden rush of major car makers for launching their compact cars in the Indian market.

For making the most of this high demand momentum many major automakers have their launched their highly fuel efficient and economical cars in the Indian market that includes Chevrolet Beat, Ford Figo, Volkswagen Polo and Nissan Micra.

The next segment that has begun gaining importance of late is the mini MPV segment. We have the Maruti Suzuki Eeco and Omni. These cars again are priced just right for the Indian car buyer. Very soon the three-way joint venture of SAIC-GM-Wuling will be bringing in the Sunshine, Sail and Hong Guang. Many more cars from other manufacturers are believed to make their entry too.

With the entry level hatchback Figo in both Petrol and Diesel models,  Ford India though has been able to increase the sales but yet to achieve a substantial share in Indian passenger car market. However, the class and technology of Ford cars are world class one of the main reasons of low growth is a high concentration on entry segment hatchbacks in India. With a huge network  Maruti Suzuki and Hyundai along with Tata Motors captures over 2/3rd of the market share, rest car market is spread among various car manufacturers looking for a pie  Honda Siel Cars, Chevrolet India, Fiat, Nissan, Renault, Toyota, Skoda, Volkswagen, Mahindra & Mahindra and luxury segment of Audi, BMW and Mercedes Benz.

It all started with the Chevrolet beat. The Beat is a funky car which was designed to attract the youngsters and available in the florescent color collection. It is a mini, smart, cute and sporty hatchback which adds more grace in your personality. At the time of launch, Chevrolet beat has increases the heart beats of all the car lovers in India with its aggressive and dynamic glance. The car has set the benchmark in the Indian car industry and gives the highly competition to other hatchback in India like Maruti Swift, Maruti Ritz, Fiat Punto, Hyundai Santro Xing, Hyundai i10, Tata Indica Vista, Volkswagen Polo and Ford Figo.

On the flipside the cabin has been criticized as being too dark and giving a sense of less space than there is, which in fact is true, since the rear window is small and high and lets in less air and light, even interior color pallet doesn’t help much. Having said that material quality is good and sense of space, once you get in, is pretty likeable. It all depends on consumer on how they want their car to be.