Renault Pulse India Fully Reviewed
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Renault and Nissan India have started to burn the midnight
oil. Renault with help of Nissan after the just concluded inaugural Formula One
Grand Prix in India has launched the Renault Pulse. Renault has taken full toll
of the event to showcase how it is able to transfer its formula 1 capabilities
to on road vehicles.
The Renault Pulse is a newly reborn Nissan Micra which
opened its eyes after the race on the Saturday, 29th October in Noida. The car
was flagged off by Red Bull Racing driver Mark Webber and Team Lotus Renault’s
driver Karun Chandhok.
Currently Renault has plans of launching five cars in the
upcoming year and a half. Initially the Pulse will come only in the diesel fuel
option. As of now Renault has two cars in its Indian kitty, namely the Renault
Fluence Sedan and the Koleos. With Fluence, Renault has decided to showcase its
diesel engine variant and with the Koleos a new breed of SUV. So, the Renault
and diesel combo seems to go on for the Pulse model too.
The Pulse Hatchback will make its public appearance at the
Delhi Auto Expo in January 2012. The front portion of the Nissan Micra has been
tweaked to allow for the design and style statements of the Renault trademark.
The Pulse will be equipped with a 1.5 litre K9K common rail diesel engine that
delivers up to 65Bhp of peak power and 160 Nm of peak torque. The insides of
the Pulse are also copied from the Nissan Micra. In fact the Pulse is born out
of the same V-platform of the Nissan Micra. The making of the Pulse will happen
at the Oragadam manufacturing plant near Chennai.
The Renault is targeting the top end segment in the hatchback segment and will be suited to the urban audience. The Renault Pulse like most of the Nissan Micra’s features will also have the USP of a high fuel efficiency of 23 KMPL as per ARAI.
The main of difference between the two cars will be the
market positioning of the cars. The Renault Pulse will be positioned at a
higher level compared to the Nissan Micra. This means that the Renault will
also cost more than the usual hatchback. However, the car will arrive with a
lot of bells & whistles. It is expected to come with driver and passenger
airbags, ABS, climate control, keyless entry, start and stop button, and
steering mounted controls etc.
Looking at the market positioning and the not so ‘all out sales approach’ it is clearly evident that the company is not planning to sell off 5000-6000 cars every month but will look to have a slow and steady approach. The company is well aware of the challenges in India and will look to tighten its operations and see to it that there is minimum loss of resources and time. Thus the company will look to create a solid platform for the launch of the Renault Pulse and hope that sales figures will eventually happen if they happen to deliver on the demands of the customers.
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