The openness of the Android system and compatibility

Most of the accumulated more than 500,000 applications for smart phones and tablet PCs, the interaction of these programs is very strong, in addition to procedures relying on hearing of the application process can be achieved, the vast majority of possession and consumption of the application of time specificity, these procedures are suitable for application scenarios and usage habits of mobile phone or Tablet PC, such as many of the program is a game application, some programs are all kinds of useful gadgets, when a user in the use of them, the touch screen is the people and interaction, exchange of the key, and they To experience the application must be in a specific period of time - even if the debris of time, concentrating on the application for a fun, but this car navigation application requirements and the scene has been quite different.

    For now, the road for help, call system such applications closer to the passengers needs of staff. For drivers, the use of the opportunity of the game software during driving is almost zero, no one will play the way they drive Zombies, because to do so contrary to safe driving. Location tracking, real-time traffic, the application of the nearest restaurant, gas stations, rest stops, tourist attractions, real-time service information class will be more considerate drivers.

    It can be said, from the trend of market development, based on the travel needs of occupants and scene navigation software continues to develop and upgrade in the industry said, given the openness of the Android system and compatibility, navigation is bound along the smart of this path, despite the various development path and focus may vary, but whether it is focused on vehicle safety, or focus on the richness of information exchange, or focus on the man-machine dialogue operability, the new application will greatly enhance the intelligent navigation, and these applications in turn will accelerate the popularity of the Android market-based navigation system.

 The end of March, the Beijing LBS mobile advertising platform VponInc. (Shanghai Advertising Co., Ltd.) of targeted joint Teng Rui Miles (navigation dogs developers), the deCarta, easy to figure released a new form of mobile advertising - the pushpin advertising (POIAd).

This is a new form of mobile advertising is distinguished from the Banner banner ads, is the scene of its work: to open a map navigation class App, you can visit the show business thumbtack (POI), interested in open pushpin, you can display advertising details and enter the event page advertising interactive.

Labeling, the pushpin advertising user interactive than the previous POI with HTML5 technology, make pushpin ads have more samples to show the form of, and to achieve better interaction effect. "April 6, Vpon CEO of Wu Wang Yi said in a telephone interview with reporters, marked the last POI advertising is only static information: map navigation companies and products, you need a wide range of business models, with Figure providers can increase each other's income, Wu Yi Wang said,Main products: car DVD player and car dvd , are with good quality.  pushpin advertising before the advent of the industrial chain of mobile map multi-party has been in mobile advertising, a lot of attempts.

The location provides ample opportunities for LBS ads as pushpin advertising, the pushpin advertising has also become parties to the industrial chain of map navigation software developers, mobile applications for embedded map services, map data vendors and LBS ads service providers new profitable direction .