4 Ways to Generate Leads on the Internet

Today’s fast-paced global business marketing spans different media every day to reach consumers. With the technological advances in the past decade, the internet has changed the marketing landscape on which businesses will play. In finding and ensuring leads are of quality, certain customers are funneled into a niche where they are catered to. This increases the chances of leads purchasing the products or services offered to them. Capture your target market with these 5 lead-generating tips.

Advertise on Facebook

Growing its hits exponentially in a small amount of time, advertisements on Facebook are usually privately niche-driven. Because of the high privacy and security that Facebook provides, small businesses are able to market their products online through a certain page or through direct page advertisements. Also expanding its market to the middle age bracket of 40 years old and above, lead generation is possible for all types of businesses providing products to a wide audience.

In connection to this, promoting on Facebook makes it easier to target your market. Because your audience can be sifted by location, age and interests, you can connect with potential customers easier and more effectively. There is also the “like” button on advertisements to gauge the effectiveness of your ads. This will also increase the influence of your advertisements. Plus, this feature allows you to build a certain community based around your business. Facebook pages allow you to have “fans” on your page, making communication and product updates easy.

Search Engine Optimization

Embedding a certain number of keywords within a text triggers the article to be generated upon searching in search engines such as Google and Yahoo. Although forecasted to have a smaller chance of providing leads as opposed to Facebook-related ones, keyword-triggered articles are still a good bet of those businesses which may not fall under the Facebook bandwagon. These are also businesses that still believe in searching for their products on the internet could mean that, that person who searched it is actually interested in buying, as opposed to someone who just randomly clicked on it on a social networking site.

Create a Blog

Establish your own blogs that would tackle different topics on certain issues for which your product could be a solution. Put up polls or surveys that would help you know what your niche customers demand. Attach your website URL to posts and other information that may be relevant to what you provide. Link your website to other blogs that provide relevant services, but caters to a different niche. To maximize your blog’s potential, visit www.theblogexperts.net to help you get your blog completed.

Google Adwords

With the Google Adwords Program, you can have an advertisement on a Google page together with a search relevant to your product or services. This program is bid for and is paid depending on the number of hits your link gets.

In expanding your business, you may use one or more of these methods to improve your website traffic. Always remember to utilize most of your resources and keep up with the pace of this fast-changing world. For more information on generating leads, please visit my blog at http://www.annettapowellonline.com.  See you there!

Yours Sincerely,

Annetta Powell Your Professional Success Coach