5 Best Social media Tools For Business Owners

Social media and social networking has revolutionized everything for the corporate business owners. Marketing planning and proactive public relations for your business, using some of the free tools that are listed below, can put you ahead of your competitors without having a negative impact on your bottom line. You should begin using these tools, if you don't, your competitors will and their business will flourish more than you.

1.    Google Reader

This tool allows you to manage your news the way you want it. Now you don’t need to wander from website to website trying to keep track of all the news sites and blogs you read. All this has been made accessible with this tool. You can stay upgraded with the latest trends in your business and in the business of your clients. It is one of the social media tools for business that gives you an insight into potential consumers based on your audience interests.

2.    Facebook Fan Page

It is crucial for every business person and entrepreneur to have a Facebook Fan Page. There are millions of people on Facebook and it is certain that some of them are your clients. You may have your own personal profile, but if you really need potential clients or existing customers to keep engaged, then you need to make a professional portfolio. If you create a Facebook Fan Page, people can become access your page to retrieve company information, but you can also have your personal page for your friends and family. If you keep your business life and your personal life separate you will find that you do not have to encounter these problems.

3.    Twitter

Twitter is a great tool to have your message out, but also do some research. With twitter, it becomes easy to manage multiple accounts and send tweets to different followers at different times. However, there are different social media tools for business that you can use depending on personal preference.

4.    YouTube

Undoubtedly, YouTube has been recognized as the second largest search engine that people use. Apart from using Google, people often use YouTube to checkout any long lost video of things they need. As a business owner, you can use YouTube as a mean to promote ongoing promotions in the business that you would want your followers to see.

5.    RSS Feeds

RSS stands for Really Simple Syndication, which is a very powerful tool that allows you to share your content easily in various places. This also allows others to distribute and share your content easily or to incorporate it to their aggregator or email if they need to keep up-to-date with your content.
So, you cannot ignore social media and the evolving nature of the internet landscape. Just get started with the tools mentioned above and you are well on your way to online success.