Cloud hosting providers are always faced with the challenge of getting new sales leads. What is important here is that you know how to do it. And there are several ways to succeed here.
For a cloud hosting services provider, obtaining viable sales leads is crucial for making a profit. It is common sense. The point here is that you need to sell your business to a lot of prospects. Now that is where the problem lies. For you no successfully catch the attention of prospects, you need to first stand out from the rest of the competition. But you cannot stop there either. You have to engage them, nurture the relationship, and, when the time is right, you ask for the sale. Sounds easy, right? So, why are appointment setting representatives still stuck? Simply put, they forget a few important rules, such as:
Putting on a human touch – remember, you are in ‘people’ business. Even if you are selling cloud hosting services, the fact remains that you still have to talk to the people. When you meet prospects, tell them your name, personally show them your company profile, and always use their names. That puts a human touch in the interactions.
Show empathy – you are selling software and hardware solutions, which means you are addressing a problem faced by firms. For those prospects who needs your assistance, show genuine empathy. Understand their problems and use that understanding to come up with a viable solution.
Respond quickly – in case a business prospect calls you or sends a message, you should respond as soon as you can. Failure to make a reply can make you lose B2B leads, which will ultimately result in loss of profits for your business. Besides, being slow in the reply will reflect badly on your business.
Stay honest – this is one quality that many marketers tend to forget. In the desire to make a sale, a lot of sellers often cook up exaggerations or lies in order to persuade prospects to buy. But come delivery of sales, when expectations are not reached, it turns into a messy affair that can affect the future of sales. So please, be honest in your dealings.
Listen, and listen well – too many marketers make the mistake of pushing their products into the faces of business prospects. And that can be found in all marketing mediums, be it email, social media, telemarketing, or even face-to-face appointments. Not only does this turn off business prospects, you also are not getting anywhere with this. You do not know yet what problems the prospects face, so how will you know what solution to provide? You had better ask them what they need, and then shut up. Let them do the talking. Just listen there and think of an answer.
These are very important pointers to remember for your cloud hosting services, so you should keep them in mind. Of course, if you feel like unfit for this kind of work, then you can always outsource the work to a competent B2B lead generation agency. It is a worthy investment. Despite what pundits are saying, nothing beats the marketing prowess of the experts in the business.
Philip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com.