When it comes to nurturing and cashing on their market, the Kardashian’s sure know what they are doing. So, what lessons can we glean from them. How can that help in getting more IT leads?
You can love them or hate them, but there is no denying the marketing power of the Kardashian family. They know how to get to the good side of their audience, keep their attention focused on them, and use it as leverage for sales and marketing. Telecommunications businesses can take a page out of the Kardashian family, in terms of B2B lead generation. There are several interesting points that you can learn in order to get more telecommunication leads from your telecom market. It made the Kardashian’s a household name, and it can be the same thing with you. And here is how you do it:
Fans matter – if you want to get more marketing coverage, have your fans do the promoting. The Kardashian’s do that by promoting their fans’ blogs. This, in turn, encourages their fans to spread the word about them. You can do that, too. Tap into your current clients. Have them promote your business. A little word of mouth can go a long way in your B2B leads generation efforts.
Share your content in different networks (but not at the same time) – for example, you have an image that you posted on Facebook. A lot of people will be looking at it. The next day, you post the same image on Twitter. Then the next day, you create a blog post about it. Doing that increases the audience coverage without producing an ‘overload’ effect. It will also help keep your brand fresh in the minds of your audience, making it easier for your appointment setting team to introduce your business to potential IT sales leads.
Create contests – gamification of marketing is quite the rage these days. It promotes your brand even more and encourages more interaction from your customers, as well as new buyers. The Kardashian’s know of this, particularly Kendal and Kylie Jenner (they are not Kardashians in surname, but you get the picture). They hosted contents on nail arts (which was part of their business), and the positive feedback helped promote their business further.
Use different social networks – yes, Facebook and Twitter are going to be your main social media channels, but you should also try tapping into a unique network. You can never tell what kind of niche you are able to enter. Your IT telemarketing team might discover from these places.
Promote like a family – if you notice the Kardashian’s marketing efforts, everyone is involved. You can also do that as well, by encouraging your employees to promote your business to others as well. The more employees you have that act as brand ambassadors, the better your company’s marketing efforts will go.
Be frequent – from posts, comments, or social media participation, it must be regular, worthy, and frequent. This will help a lot in maintaining momentum for your lead generation efforts.
There are a lot of other lessons in marketing that you can learn from the Kardashian family. You can always look into it, for your telecom business. It might be of great help for your B2B appointment setting.
Philip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com.