Business Cards

The cost of business cards can range from relatively inexpensive to high priced, but no matter what price range your business can afford, they are an essential.  When you are networking with people it may be easy to tell them all about your business, and they may be very excited to work with you.  However, most people have terrible memories, and they will probably be lucky to remember half of your business name by the time they are ready to give you a call.  When you hand out business cards, your potential clients have a friendly reminder of what you discussed and an easy way to remember how to get a hold of you.

The reason business cards range greatly in prices depends on various factors.  There are a multitude of paper types and print styles that go into making up business cards.  If you are having a logo designed with your business cards, it will probably cost you more.  Yet, if you are on a budget, simple business cards can be just as effective.  There are a number of free templates available across the internet to get you started.  However, you should make sure that your business cards have specific information before you start worrying about paper, layout, or design.

First, your business cars should always have your company name prominently displayed.   Your business cards are a visual reminder of your company, so do not hide the company name.  If your company has a slogan, you should definitely add it to your business cards.  Your slogan will most likely remind the person why they wanted to do business with you.  Then make sure you have your name, and possibly your job title listed.  You want the people to whom you are giving your business cards to remember your name so they know whom to contact.

Another essential piece of information for your business cards is your phone number.  You will want to give people more than one way to reach you, so it is usually a good idea to include your main line and then add your fax line or e-mail address on your business cards.  The more ways a person has to get in touch with you the better.  A final item you may want to put on your business cards is your address.  For some businesses, their address is not applicable the work they do, so they should not put it on their business cards.  Yet, if you are running a store or office, then you may want to add your physical address to your business cards so people can find you more easily.

The essentials to your business cards are important, but you should use a template that makes all that information easy to read and simple to follow.  For most businesses, a simple business card is fine. However, adding some color, a logo, or a design can bring a little spice to your business cards, making them a little more prominent.  You can even use various desktop publishing programs to create your own, unique business cards.  However, if you do not feel so creative, you can also hire a designer or printer to create your business cards for you. 

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