Hi Tech Gadgets Sales Guru: Boost Sales with Picture and Video Instruction Guides
Popularity hi tech gadgets is sweeping the world like a storm and almost all are longing to own one or more of these amazing gadgets. The problem is not all potential buyers of these high-tech gadgets...
This may cause problems for you as a reseller of these gadgets, especially true if you only use the text for your customers. What is worse is the fact that many resellers same text guides they received from suppliers, many of which originate from other countries like China and would probably be written in very poor English it.
The result customers would get frustrated and disappointed after reading this text guides. Many potential customers will have second thoughts about buying from you and will move to other resellers with a better service. And if they buy and then find out that they couldnt make heads or tails with the text guides you gave you'll end up with a lot of complaints from customers posted on the website or product entries and thats bad for business.
But hope is not lost, which I can share with you some of the most effective ways to increase your sales and avoid complaints from customers through well-prepared instructions with the help of videos and pictures. The following will show you how.
The benefits of video and image-based Manuals
Give your customers the instructions in plain text would simply not cut it. What they need is a guide that even dummies would understand, and you can do this by using images or video. Opposed to what people might think, it really so hard to make videos and graphic instructions. All you need is a camera and some creativity to get you the right path.
Picture-based instruction guides is more economical to do. Digital cameras are cheaper than their video counterparts, and it would take less time to do an image-based teaching guide than making a video. Apart from that, using innovative presentation software, you can actually create videos using only photos and text.
But if you really want to wow your customers and create the greatest impact in producing video is the way to go. Not all images can be captured in the image-based presentations and some customers would really want to go into the smallest details and absorbed at each stage of a video instruction , which they could not received nothing from images.
Making Your Video and picture-based teaching guides
The first thing to consider when making instructional guides is whether you want a full video presentation, use only pictures, or use a combination of both. You do not need to buy high end video cameras or high-definition camera for this purpose. Digital cameras more than 3 megapixels would be enough as long as you have adequate lighting when viewing photos or videos here.
Most digital cameras today can take both stills and video, so it would be better to have equipment like this. Better yet, use a good camera, you actually sell your site, and make sure that viewers of the video or instructions would know this.
You also need a script before you even begin to take pictures or record video footages. Scripts, just like in the movies, is the backbone that sets the flow of the operating instructions should be made. It will guide you along the way so you just will capture and contain relevant footages and pictures of your guides. Scripts will also guide you on what to say during a voiceover or dialog box, while the videos are made.
You do not need to buy expensive video editing or image processing software to complete the manual. Open source software is available online that you can download and use for your purposes. GIMP or GNU Image Manipulation Program and Photoscape are good open source and freely available image editor that you can use. For video editing software, Open Movie Editor a good open source video editing software for Linux-based systems while CineFX (or Jahshaka reinvented) would be a good choice for Windows-based systems.
Publishing Your Video and picture-based teaching guides
When run image-based teaching guide, you should convert it first into a PDF format that allows customers to download or open from your website or product listing while preventing them from making any changes in the material. Just make sure you have complete contact information contained in the material.
The best way to publish video tutorial is to upload them first on a video sharing site like YouTube. Video files are large and eat up memory allocations for your site or product listing. If uploaded to YouTube, you can just copy the video link or html code and use them instead of your website.
The way you present instruction guides can be a good deal to play in enticing potential customers to view information about your high-tech products to know. Using pictures and videos to this end will make you the instructions much more effective than plain text, C, and eventually convince potential customers to buy.
Hi tech gadgets suitable for everyone! Come to Chinavasion or paste this link into your browser: http://www.chinavasion.com/index.php/cName/electronic-gadgets/
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ABOUT THE AUTHOR
Rose Li is the PR Manager for Chinavasion, China's premier dropshipper of wholesale electronics. For western quality consumer electronics at China prices.