How to Enhance Sales with Ebooks

You have permission to publish this article electronicallyor in print, free of charge, as long as the bylines areincluded. A courtesy copy of your publication would beappreciated - send to: diana@ohiohelp.netHow to Enhance Sales with EbooksAre people interested in ebooks? And if so, what are the bestways to sell them?The following statistics reported by the Open eBook Forum, anon-profit organization for the electronic book publishingindustry, definitely show an interest in ebooks. Note the Forumboasts members like Microsoft Corporation, Adobe Systems,McGraw-Hill, Random House, Simon & Schuster and other topcompanies.GROWTH IN CUSTOMER BASE*·Random House, Inc.'s eBook revenues doubled year-over-year in2001 and during the latest quarter ending in March, revenues werethe highest since the company began selling eBooks in 1998.·HarperCollins' eBook imprint, PerfectBound, has sold moreeBooks in the first five months of 2002 than in all of 2001.·Average monthly downloads of Adobe Acrobat eBook Reader haveincreased by approximately 70% from 2001 to 2002.·Simon & Schuster has seen double-digit growth in eBook salesfrom the first half of 2001 to the first half of 2002.·Over 5 million copies of Microsoft Reader have been distributedfor use on desktop, notebook and Pocket PC systems.·Palm Digital Media reports that nearly 180,000 eBooks were soldin 2001, a more than 40% increase from 2000.·In 2002, McGraw-Hill Professional eBook sales are up 55% overthe same period last year.Some tips on the best ways to sell ebooks? Ebooks are among thetop selling products at OhioHelp.net, an Ohio-based company thatspecializes in helping businesses worldwide with marketing,public relations and freelance writing services. Here is whatworks best for them.TOP TIPS FROM OHIOHELP.NETI. ANNOUNCE YOUR EBOOKSLet everyone know that you sell ebooks. Announce the news in apress release, add links in your email signature file, addspecial links on your websites. Include information about them inyour company ezines or newsletters (print and virtual),mail outpostcards announcements and bookmarks featuring your bookstorelink, include them in your PPC (pay-per-click) campaigns andclassifieds. Add them to your phone script, your direct mailpackages, your sales letters, your voicemail recording, the Thank-You pagethat appears or is emailed after shopping cart purchases. Discussthem on forums, write about them in emails and postal letters toclients, friends and associates. Don’t stop communicating aboutthem.II. BECOME INVOLVEDUse the ebooks yourself and put their information to use. Addspecials with them; place some contents in autoresponders for sampling:http://movingaheadcommunications.com/ohiohelp/bplan . Contactthe author for a brief interview for your company newsletter. Andupdate your ebooks regularly or simply join a wholesale companylike the one here http://presssuccess.com/wholesale$ where atleast two new ebooks come out monthly for you to add to yourstore automatically. If your ebooks just sit and collectcyber-dust, so will your sales.III. CYBER – TOURConduct cyber-tours one-on-one with your clients. Get on thephone and have them click on the business section and browsealong with you while you point out selections of interest.Personalize their experience and invite them to bookmark the siteand return to download some ebooks in your “Freebies” section,good to have especially for those who may not know much aboutebooks and would benefit from trying some first.So add ebooks to your product and service lines from aprogressive company like OhioHelp.net does from here:http://presssuccess.com/wholesale$ . Then both your clients andyou will have the opportunity to learn more, keep up with thelatest information and enhance sales.To learn more top tips and receive them on a regular basis at nocharge in your email, sign up at http://ohiohelp.net today oremail diana@ohiohelp.net . Enjoy no-cost ebooks from the“Freebies” section of their bookstore athttp://www.presssuccess.com/bookstore* From eBooks by the Numbers: Open eBook Forum Compiles IndustryGrowth Stats, openanebook.org, New York, NY, July 22, 2002.