How Ya Gonna Keep Em Down on the Farm After Theyve Seen Paree?

The simple answer is that you can't. The more complex answer is you most definitely can, but it takes a great deal of thought and effort on your part.

The rather-odd title of this article comes from a popular World War I song that wondered how parents would keep their farm boys on the farm after their boys had seen the likes of beautiful Paris. And as much as the parents might not have been able to keep their boys at home after they returned from the war, you can't keep your clients from wanting and looking for better service or a more exciting customer experience.

It used to be that clients would simply settle for average customer service. They believed that average was good enough -- that by definition, that was the kind of service most people offered. But like the doughboys who served in World War I, those days are long gone. Too many people have seen above average, and they want it.

As a marketing coach, the thing that I want you to understand is that every one of your prospects and clients has either been to places like Disney World or has heard about the theme park’s uncommon service. They have been to restaurants (even neighborhood restaurants) that wow their clientele. They have taken their cars to repair shops that make them feel like they own the most expensive car in the neighborhood when in fact it is nine years old and well past its prime. Consequently, this is what they are expecting when deciding to pay for services.

Are you offering your clients above average customer service? Are you providing the wow experience? Above all, how are you going to get them and hold on to them now that they've seen Paris ... uh, Disney World?