Cyber
Monday and Black Friday are promoted far in advance by the retailers. A immense
portion of retail business goes down between Turkey Day and Christmas. How the
sales go during this period of time will determine the profitability of the
conglomerates. Some companies will not survive this period if they do not make
their sales events. Therefore, it is important for the public to be repeatedly
informed of these approaching sale events. These two days, both online and
offline have great sales (loss leaders), that are meant to take people into the
stores. Once there the customers will buy other items counteracting the money
suck on these specially promoted items.
An case study is the Target offering of a
32" HD TV for under $250. This is clearly an item created to draw
businesses into the stores and cannot be purchased online, therefore, it goes
under the column marked Black Friday. There are similar items meant for online
people and marked for Cyber Monday.
The buyer makes up roughly 70% of the economy
and is badly needed. It is not big to the businesses whether the clients are
drawn out and in debt. They are still pulled to come out and shop or go on the
internet and make buys.
The American economy is pulled to the consumer
making unnecessary purchases. Unless the businesses can pull back their
expectations and not crush the customer with large offers, the nations
indebtedness will continue. Even now, many purchasers are holding off for
prices to drop more before committing to buys. When this happens the pickup in
consumer purchases (since they were sold for too low a price), do not offer too
much to the bottom line of conglomerates during the holiday season.
