On hold messages could be considered the original social media. They can communicate with your customers when you are not avialable.
Now more than ever before, businesses are looking for ways to engage their customers and create lasting relationships. While many companies are just now turning to Social Media Marketing to help them with the task of engagement and interaction, other companies have been using other methods for this job. Established companies have been using on hold messages as the “original” social media for many years now. On hold messages allow you to communicate with your customers when you can’t interact face to face. You can utilize on hold messages to alert your customers of new products, company news, or other information that may be of interest to them.
Like social media,on hold messages
can be used as an effective communication tool. They can be changed to meet the demand of your customers, and to meet the ever-changing needs of your business. Think of your on hold messages as you would a status update, or Tweet for that matter. The more you change it, the fresher it will be for your customers. Constantly putting new information in front of your customers will keep them thirsting for more.
As with Social Media campaigns, your on hold campaigns need to be kept up to date and engaging. If your messages on hold get stale, it will be no different than if the person on hold was listening to nothing at all. This is time that can be used in your favor. When else will you have 30 seconds of uninterrupted time? Rotate your messages often, switching between featured products, special promotions and simple “thank you” for being a customer messages. You may even use these messages to promote your offline content on the Social Media channels that you participate in. Give the web addresses of these channels so they are easy to find. Here are some other things you can do with on hold messages:
With some systems, you can also alternate between your promotional messages and music on hold. Using great music on hold can also be a way to keep your customers on the line when you can’t take the call immediately. When it comes to marketing your business it is important to utilize many different channels including on hold messages, music on hold and social media campaigns.
