ForRent.com-The Magazine™ offers a Print and Internet solution for apartment industry professionals in the North Central/Northwest Indiana and Southwest Michigan
NORFOLK, Va. (December 12, 2007) – For Rent Media Solutions™, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, has expanded ForRent.com™-The Magazine, its most recent publication, to additional markets. This latest edition encompasses a region in North Central/Northwest Indiana and Southwest Michigan, which centers around the city of South Bend, Ind. Additional markets include Valparaiso and Notre Dame, Ind., as well as Benton Harbor, Mich. The magazine hits the stands on December 18.
Nationwide, property managers are embracing the combination of print and Internet advertising to increase their reach to apartment seekers. According to an August 2007 study by iProspect, 39 percent of Internet users who shop online make a purchase after being driven to search online via an offline channel; print ads and word-of-mouth being the most frequent drivers. Property managers who use a combination of print and Internet advertising then have an advantage over those who use only one or the other as a marketing tool.
“ForRent.com-The Magazine merges print apartment listings with its Internet listing on ForRent.com®,” said Anita Williams, ForRent.com-The Magazine regional manager. “This offers a powerful combination of print and online resources that allow property managers to maximize their visibility. Since the magazine’s introduction in eight other markets, property managers in these areas have seen phone leads increase by an average of 315 percent, according to our LEADS™ Management System! Through this system, property managers receive an exclusive, nationwide toll-free or local number with tracking information available anytime.”
With ForRent.com-The Magazine, property managers can list their property in the magazine and direct apartment seekers to their listings online through the property’s distinct URL at the bottom of the page. ForRent.com-The Magazine can be found in convenient locations such as Wal-Mart, Meijers, Wild Oats, Hollywood Video, Big Lots and in highly visible outdoor boxes. The publication also can be found at local restaurants, universities and gas stations, as well as the chamber of commerce and preferred employers.
ForRent.com-The Magazine already has been well received by property managers in Birmingham, Louisville, Nashville, and Oklahoma City as well as Connecticut and the Raleigh, Charlotte, and Triad areas of North Carolina. Utilizing this publication has become a modern and innovative approach to marketing apartment communities.
About ForRent.com™-The Magazine
As a product of For Rent Media Solutions, a division of Dominion Enterprises, ForRent.com-The Magazine is an innovative marketing solution that combines the best of For Rent Media Solutions’ Print and Internet services in one package. By including the apartment community’s distinct URL in the publication, listings in ForRent.com-The Magazine direct the apartment seeker to the apartment community’s online page on ForRent.com. Debuting in Raleigh, N.C. in 2005, ForRent.com-The Magazine has successfully branched out to nine different markets including Connecticut, the combined markets of northwest and north central Indiana as well as southwest Michigan and major cities like Charlotte, Louisville, Raleigh, Nashville, Oklahoma City, Birmingham, Greensboro/Triad.
About For Rent Media Solutions™Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium and Townhomeand Atlanta Townhome and Condominium Sales and Rental Guide. For Rent Media Solutions operates five additional Web sites: ForRent.com®,SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™ and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion EnterprisesDominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit www.DominionEnterprises.com.
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