14pt business cards are an important tool and its value relates to that of real estate. It is a vital tool for creating connections and spearheading first time relations with prospective clients. It displays to clients, the various range of solutions your business can offer
1. A business card is a marketing real estate. The sole purpose of marketing is to create long-term relations and build meaningful connections. It is important that you make maximum use of a business card as it is not only convenient, but also cost effective. It is advisable to utilize both sides of the 14pt business cards if you intend to design the traditional business card. Many printing companies only ask for a few extra dollars to add information on the second side.
Utilizing both sides will avail plenty of “white space” and avail more information that will aid in making connections
At the back you can include the following vital things:
Name of your business
Reviews from satisfied customers
Data regarding your free ezine
You can also add famous quotes that align to the mission and vision….
2. Avoid making it hard for people to work with you or refer their friends to you!
It is vital to clarify what you do. Having an outstanding business name does not necessarily depicts what you do, make sure you have a clear outline of solutions and services you offer or a tag line on your card
3. When making your 14pt business cards, there are no profound rules on the card layout, color, ink use on the text or line spacing. Be diverse when making your card to ensure that it leaves a long lasting impression and brings in influence to clients. Are you in dire need to make a lasting impression on client and be certain that he will keep you card or pass it to a promising prospect. Using folded business card elevates the real estate marketing content in to three folds and portrays your card as a semi-brochure. Using great colors and textures will absolutely give an attracting impression. The sizes also greatly affect its promotional capability. Make cards that are not too large and also those that have interesting shapes. Those that can easily fit n wallets are more preferable as they are easy to carry and to pass along for reference.
4. 4x6 Postcards are useful owing to the fact that they are an inexpensive means of relaying the unmatched qualities and abilities of your business. Their intrinsic nature makes them easy to carry as they can fit into wallets, purses and pockets. They are also easily portable and can be passed on efficiently leave alone the fact that they aid in spreading information about your business using word of mouth. No rule exists that the cards should be boring. Make the cards look amazing by designing them to reflect the solutions you offer. Use color and images for creating an impact on your clients. Go for neutral colors like black and white with a dash of pop and color to make your card pops out from others. However, it should not be top jazzy and over the top.