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Recent Study – Promo Code Use on the Rise

A recent study released has shown numbers that only validate what everyone had been noticing for months – promo code usage is on the rise.  Of those polled, two of every three online consumers say tha...

A recent study released has shown numbers that only validate what everyone had been noticing for months – promo code usage is on the rise.  Of those polled, two of every three online consumers say that they use the discount codes to save money on their online purchases.  From printable discounts to digital code or link offerings, the economy doesn’t seem to be hindering the online retail industry too much.  In fact, numbers for overall use of online shopping portals show that growth is present across the board.  And, despite the industry growth figures, the digital discount craze is still a tiny fraction of the discounts used in the United States.  This means that the boom is yet to come and online shoppers that are taking advantage now are getting the most for their money. 
Higher Redemption Rates
For every 100 physical coupons released by an organization, on average, only one is ever redeemed.  However, when considering the digital renditions, nearly 15 are cashed-in when a retailer releases a series of coupon discounts.  This is a staggering number that touts the prevalence of promotional codes and the overall dynamic that is occurring through their usage.  We are still in the early stages of this bargain expansion, and because particular provider sites have already developed relationships that allow their users to get the best deals available, quite a bit of money can be saved by simply visiting these providers every time you get online to take care of some shopping.
Convenient Voucher Implementation
Probably the biggest driving force in the online coupon industry is the convenience that occurs in the redemption or usage of the coupons themselves.  Unique promo codes are usually integrated into the coupon, giving the user the ability to simply copy and paste the information into the applicable field when checking out with a retailer.  Some use link technology that involves simply visiting the retailer through a particular link and automatically receiving the discount when you checkout.  When you compare this to the time necessary to sift through the Sunday paper, cut the coupons, and then bring them to the store with you, it is obvious why so many consumers are taking to the digital versions rather than the physical releases.
A visit to the local shopping mall will offer up a variety of bargain hunters, and while we are noticing that consumers are trending toward the digital marketplace, it is incredible how many shoppers still don’t realize that the promo code movement is far more advanced than they realize.  Through emails or subscriptions, some receive their offers, select one or two a year that they like, and then go back to their usual way of shopping.  However, nearly every purchase you make can involve these discount codes, and because online platforms exist that can help facilitate the location and redemption of these vouchers, the process of saving money and time has never been easier.
The integration of technology into the shopping experience has changed the way we all view the retail industry.  And, while online perusing is nothing new, we are now witnessing a spike in the interest and creation of these promotional prices that help to push consumers toward particular products.  Much of this has been developed through purchasing power, and because so many enjoy the same products, they are able to “buy in bulk” with other consumers that are located elsewhere in the marketplace.  The next time you are on the internet looking to do a bit of shopping, remember that before you visit a retailer, it is definitely worth your time to visit a digital coupon database that offers promo coupons,coupon codesPsychology Articles,and promotional codes.  The few moments spent can save you thousands of dollars.

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