These are the four most important things to consider when considering company identification cards for your organization.
When creating identification cards for your organization, there are four factors that you should consider before beginning your design. There are many uses of ID cards throughout the world and being in the industry and developed cards for thousands of customers, we have seen and experienced several of the benefits and downfalls of their use. Regardless of your reason for creating a photo ID card these factors should at least be reviewed.
Landscape VS Portrait
The first thing to consider when it comes to the orientation of your card is what will be its primary method of being used. If the card is going to be stuck in a wallet only displayed for specific events or functions, then doing a landscape card allows more information be placed on the card. When using a landscape format, you have more room for lengthy titles or the personal information of the carrier.
If you want your staff to wear their identification on their jacket, lapel or worn on a lanyard, then it’s best to use a portrait setup. Wearing a landscape card commonly gets in the way because of its width. Also, it doesn’t seem to stay as upright and keep your staff looking as sharp. A portrait card hangs better simply because of the effects of gravity. Also when you want your staff to wear a card, you should consider what information you want to be displayed to the world on their credentials.
Personal Information
The amount of personal information that you place on your staff’s identification cards should be limited to the information that you want the readers to have access to. If the card is going to be displayed or worn, then it’s best to limit the amount of information to the individual’s name and title. If the card will be carried in a wallet, then you can put more information on the card helping to either identify the individual with items, such as height, sex, and blood type.
If you are creating a card for a specific industry or to comply with the regulations for identification set by another organization then make sure you are following their guidelines. One example of this is police identification cards. Several states have created legislation that describes exactly what is required and these specifications must be followed. Another example is for organizations that do contract work for another entity. Commonly these entities have suggested some guidelines to follow. Be sure to check any requirements set by organizations such as these.
In a nutshell, we suggest that you limit the amount of personal information for your identification cards. The caveat is for people that need information in cases of emergencies such as police officers, fireman or any dangerous profession or industry. In these scenarios, we even recommend putting any specific medical information that would be beneficial in the event of a medical emergency. Alternatively, most people would not care to show the world their medical conditions at a trade show.
Back of the Card
The back of the card is commonly not used and this is valuable real estate that you can make good use. Some organizations use the back of the card for additional personal information especially if the card is formatted in a landscape orientation. Some of the best things that we have seen on the back of a card are something that you want your organization to live by such as a company’s mission statement or company’s statement of purpose. Another item that you should consider is a mailing address that the card should be sent to if the card was lost and then found by someone. It’s common that the post office will forward the identification card if it’s simply dropped into a mailbox.
Barcodes for time clock or job tracking, and important phone numbers are other things that can be useful to place on the back of the card as well.
Other Uses
Before you begin to design your card it’s best to consider what other uses you might be able to make of your companies new identification cards. There are time clock applications that can use the cards by adding a simple barcode. There are more sophisticated solutions that have to do with access control, but this commonly adds a much larger investment for the hardware to read the cards and unlock access to secure areas.
In summary, it’s most important to start with the primary reason you need identifications cards for your organization. Their benefits come in many ways ranging from corporate reorganization and branding, to having critical medical information available for individuals in hazardous industries.
Brad Pratt Resume
Bradlee Pratt's History in Landcaping, Real Estate and Investing
Why Identification Cards are Important in Today's Economy
Business has been hard enough in this economy when people are spending less and watching for every opportunity to save a few dollars. As business tends to tighten, we have to be sure to take the very best care of each and every customer. After all, sales are a bit tougher to attain when everyone is watching their bottom line. One thing businesses can take care of during times like these is their reputation. Protecting a business’s reputation by not allowing criminals or other’s to impersonate or infiltrate your organization is critical. ID cards can be a huge factor in the verification of who someone says they are and add to a company’s credibility.
Home Care Industry and Photo ID Cards
Many home care providers don't wear identification badges as nurses do in hospitals.
