The Perfect Way to Start a Sales Process...

Adding value to what you're doing is what really sells your product or service, and this should certainly be the main focus. Packing also applies to YOU as well. I made alot more money once I understood the power of packaging. This article explains in detail and gives examples...

Remember, you need to package yourself too, and you should do so in a way that is appropriate to the occasion. I know people who have purposely gone out and bought a very nice car so when they turn up to their clients they've packaged themselves in a way that the perception of success is created. Like a product on a shelf, how you package yourself, how you walk, how you talk and the car you drive is all part of the impression you create. Before you open your mouth you will have already created a lasting impression! You should even be packaging your business card advertising aswell, but lets just talk about you for now.

If you're feeling upbeat and ontop of thing, tell your face about it - that's packaging too. If your teeth are a little bit rotten go get them fixed – that's packaging because when people look at you, you don't want them to be distracted by poor grooming, especially in a sales environment. All these things make a massive difference in the end, because at the end of the day, they say people only listen to a small percentage of what you say, so how you sit, how you stand, your general demeanour and what you wear – in short, your physicology, has 35% of the impact of the message that comes across. All these types of things make a massive difference and it's all packaging. You might be saying your best thing, but if they're looking at your nostril hair. It's an uphill battle.

For example, if someone is selling you an insurance product and he or she turns up driving a hot red Ferrari, your first impression might be, ‘Hey! I'm paying for that car!' Whereas if you show up in a presentable mid-range vehicle, and you show up looking lively and switched on... and not over-the-top (not with big gold chains hanging off you) the potential client will be instantly more receptive. That's packaging yourself and who you are.

I knew a guy that owned a business card display dispenser business, and he was doing ok...but as soon as he started to do alittle research about the business and 'packaging up' his sales pitch that he knew the business owner could understand, his business card displays advertising business to a huge turn on a positive direction. This is critcal to sales, and you might like to read this paragraph again...it's actually a powerful tip if you're in sales.

Another example around how you package yourself is your vocabulary - for example if you were in sales and you wanted to sell something to a pilot, you'd want to use analogies the pilot would understand, like ‘when you buy this product, you'll get that feeling like when you land an aeroplane, and that feeling when you touch down – it just feels good', and a pilot will understand that, whereas if you turn up in your King Gee shorts and you start talking like a guy down at the pub you're not packaging your wording in a way that relates to your prospect.

When you go to a business meeting with an accountant you'd want to be in a suit because that's how they dress and you are packaging yourself to build rapport with them.

Check out Steve Irwin the Crocodile Hunter, look how he packaged himself, his recurring ‘Crickey' expression combined with what he wears are perfect for the occasion, and you can obviously see that a suit wouldn't work for him! Another example is the heroic Peter Davidson, the flight paramedic who rescued eight people in the ill-fated 1998 Sydney-Hobart Yacht Race. He address all his seminars and workshops dressed in his paramedic uniform, and it looks 100% congruent. These guys look authentic.

So once their perception of you has been created, then you have to create another powerful 'perception', and that being your business card. I've covered the power of business cards, business card headlines, business card advertising and business card display advertising on my website...over 1000 people per week go to this site that is dedicated to this topic...it's full of ideas on how to generate cash flow, and cutting edge money making ideas.