The Reason Why Small Is the New Big

It's a pain dealing with big businesses, don't you agree?

You're forced to work with their company bureaucracy. It takes forever to bypass the automated phone menu and the hold time to reach a human being through customer service lines. And when you do reach a person, it's someone from overseas that only knows how to repeat what they memorized from a script. Or if you're on chat support, you get replies that make you question if the person you're messaging is even a person.

It's terrible. It's frustrating.

But hey! On the bright side, they make good stories to share with your friends and family. On the other bright side, people like us with small or one person businesses can take advantage of this.

Let me explain.

We’ve all probably been told that bigger means better, and there’s nothing wrong that (even though it’s not always true). And business owners are always looking for ways to grow their business, which is great. But at a certain point, you start to get some disadvantages you wouldn't have as a small business.

Two big examples:

Number one, huge expenses. That becomes a big problem when they’re not bringing in enough money, which is happening to a lot of big businesses now in the age of the coronavirus. It single-handedly broke big companies’ supply chains. And they’re desperately trying to keep things afloat while losing money everyday.

And number two, Lack of customer relationships. This goes back to what I wrote in the beginning. And to add on to it, something I just thought of now. Whenever you reach a company’s call customer service, you’re most likely to talk to a different person every time. And the problem there is what I mentioned, there’s no relationship being built with the customer.

During times like now, small businesses have the chance to step out of the big companies’ shadows and shine, especially when it comes to bonding with your customers.

Chances are, you pretty much wear all the hats in your business, and that’s good!

Why?

When your audience reads your content, whose voice is it in? Yours.

When they read your newsletters, who are they getting it from? You.

When they need customer support, who’s there to help them? You.

When they interact with your social media profiles, who’s the one behind the screen that they're interacting with? You.

You see? All their interactions with you will eventually build an unbreakable personal relationship. That’s something big businesses will never achieve. That’s an advantage that’s better than all the other advantages big businesses have over you.

Human connection.

And what better way to build that than through old fashioned email.