The Smart Card: A Multipurpose Tool for Growing Businesses

A smart card is a plastic card loaded with an electronic memory that makes it capable of several different uses. Many companies are utilizing these cards for identification and key access purposes, but more creative uses are appearing as well. Gift cards and phone cards, designed primarily for promotional use, are making an impact in several industries. Cards with computer chips or circuits are more readily available than ever before and the internet has become the best place to order.

A type of smart card may also be advertised as an RFID model, which stands for radio frequency identification. This technology functions by moving information through radio waves. Other cards transfer data electronically. When ordering cards for a business, you should be aware of the differences between contact and contactless cards. A contact card slides into a reader and uses physical contact to transmit information. It may be considered the basic model. The contactless type of card can be used from a designated distance. They typically have a circuit chip embedded into the card, which provides some benefits. Contactless cards are difficult to damage and can hold up under physical stress. Many consider the contactless card to have a higher security level as well. The cards are difficult for hackers to modify and the readers can be more easily secured from potential attack.

If your particular card needs require the contactless model, you should also choose a frequency range. A standard radio frequency enables communication at a distance of three feet, but higher frequencies can be used in order to extend the range up to 100 feet. The three foot range is sufficient for most business purposes. An extended range may even be undesirable for employees clocking in or accessing certain areas.

Identification badges and access cards have already been mentioned, but a technology savvy business can find even more uses for the smart card. They are sometimes used for membership cards, particularly if it is valuable for a company to quickly access a customer’s information. If customers have any discounts available or gift card credit, they will appreciate the convenience of swiping a card to gain access. Universities have put this idea to use for students who have credit as part of a meal plan. Students simply swipe an ID card to purchase food from the school cafeteria or a variety of nearby restaurants.

Another specific use of the membership card is for a company’s most important clients. A VIP card makes the customer feel appreciated and reminds him or her of their special status with your business. VIP cards can be programmed to hold special discounts or provide access to unique services as well.

Each card that your company hands out also has marketing value. These cards can be a great way to build brand awareness. By programming information into the card, you provide additional reasons for a customer to use and view the card. Each view solidifies your company in the customer’s mind and develops loyalty.

When shopping for the perfect smart card for your business needs, remember that the cards represent your company. Find a plastic card company that allows full customization so that your highest quality logo is front and center. The card quality is particularly important for a card. PVC plastic provides top notch durability so the cards will not need to be replaced frequently. Be sure to give the cards a protective coating as well. Before completing an order, check out some of the available extras such as special finishing and holograms. Compare plastic card manufacturers to find the company that best provides for your card needs. Soon after completing your order, you will have a flexible and convenient tool at your fingertips.