Tips for VoIP Businesses: Image Matters
A quick tip for VoIP businesses: take care of your company's presented image! This affects how you are accepted by your prospective customers.
There are some VoIP businesses that have approached new digital telephony the old-school way – with some detachment, like traditional phone companies would. Of course, business is business and there is nothing wrong with this approach. In fact, it may even ease some of the consumer’s bias – a “they act like my old telephone company; they must be like my old telephone company” sort of thing.
Contrast this with some VoIP businesses that tug at emotion just to get customers to sign up with them. There’s nothing wrong here either – as long as these VoIP businesses can live up to their promises. Touchy-feely, at the start, is one thing. People do feel good about signing up with a service that comes off as “nice” and “well-meaning.” The turning point comes at living up to these promises. “Nice” can only get you so far. A promise of better service should be something that these VoIP businesses can fulfill; and this is not always the case.
The better approach has always been to veer away from being seen as the “nicer” provider. Sure, everyone likes being liked but, in this industry, this just doesn’t cut it. The promise of a better service should be “sold” like it’s the smart and practical choice, not something that can make the consumer feel better. Thus, when VoIP businesses present their product for the first time, they should present themselves as professional and that they mean business. Statements like “we are committed to maintaining superior standards in the marketplace by providing you with the best service” work. Pleas like “join our family of happy VoIP subscribers” does not.
Other Cornerstones for VoIP Businesses
There are other cornerstones that VoIP businesses should pay attention to. The foremost is their audio codec, as this reflects directly on their service quality. The second is their presented image. Others include:
These will all be discussed in future articles.
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ABOUT THE AUTHOR
Matt N. Larson blogs for the VoIP industry. He is currently associated with Alliance Solutionsand SIP Phone Report.