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Tips to Choose the Best Payment Gateway in India

When choosing the best payment gateway in India make sure that it supports all types of payment method, including online payment credit card option.

Choosing the best payment gateway in India is one of the most important tasks when you start your online business. Whether your website will be selling a single product or hundreds of products, it is necessary to choose a reliable gateway for processing customer payments.
Here are some tips that might help you choose the right gateway for your online business:
1.    Cost is the most important factor to consider when choosing a gateway because in India, all gateways come at a hefty price. No matter which gateway you choose, you will be paying three types of costs- a fixed setup fee, annual maintenance cost of the software and the fee on each transaction made on your website (around 3-7%).
2.    Many online businesses operate on a low margin because competition has increased. How much profit you will make will be based on the fee per transaction being charged by the payment gateway. The operating cost and setup cost of your business will play a major role in helping you choose the most suited payment gateway.
3.    Customer support quality being offered by the gateway provider should be top quality. If your gateway is down for 1 hour, you might lose a lot of customers. Remember, every second counts when you are running an online store because there is so much of competition out there. The provider should offer a dedicated technical person as soon as you have filed a complaint. This will ensure that the problem is identified and solved as quickly as possible. If there is delay from the gateway provider’s side, you will have to bear loss in your business. So, when choosing a provider, look for their physical address in your city and how far it is from your office.
4.    The fourth and most important tip is to find out which payment method is supported by the gateway provider. In India, majority of buyers prefer to use their credit card or netbanking service when buying products from the internet. If you wish to accept credit cards for transactions, you need to know whether or not the gateway you have chosen supports online payment credit card option.
5.    The gateway you choose should be easy to integrate in your website. It should be easy to work with or else you will face challenges. At times, payment made through Indian payment gateways can be quite frustrating for customers because of error messages or transaction failure messages even after the amount has been deducted from your account. For instance, railway booking sites or utility bill payment sites usually faces this problem. Make sure the transaction success rate is good or else your business will get affected. Only when you make your customers happy with a simple payment procedure, they will want to come back for more.

There are various other features that should be looked into when choosing a payment gateway. For instance, it should support all types of mobile payment, provide easy reporting, should be secure and so on.

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Neha works for a reputed payment gateway provider. She also writes articles on how to choose the best payment gateway in India and online payment credit card option.

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