Learn the meaning of sales intelligence and how to use it to help you boost sales.
Sales intelligence is a pretty new term that is being used quite often these days in the business world. With new developments in technology, salespeople can equip themselves with a wealth of information about their sales leads before making their sales pitches. This information is provided via sales intelligence tools. Sales intelligence tools are going to lead the next evolution in sales. This article will go through what sales intelligence means and what it can provide to salespeople to help them convert more leads to sales and become even better at their job.
Specific Information About Potential Client Objectives
You absolutely need to know as much as possible about your potential client’s objectives before making a sales pitch. If you are trying to pitch them a software product when they just implemented similar software a month ago, you are wasting everybody’s time and you will not be successful. Now you can use sales intelligence tools to learn this information well ahead of time. There are companies, such as iProfile and Jigsaw, that have gathered large amounts of data about major corporations. They can tell you what the major spending initiatives are at certain companies and give you detailed information about their budgets. Knowing this information will help you fine tune your sales pitch and will make you a much more efficient salesperson. Having this information will put you at a significant advantage over your competitors.
Detailed Information About Employees within a Company
If you have made the decision on which company you want to try to sell to and have obtained a lot of information about the company’s main objectives, the next logical step for you is to find out which employee you should try to contact. Sales intelligence tools, like the ones at iProfile, Jigsaw, and DiscoverOrg, can give you a very detailed look at the employees within a company. You can look at org charts and see the responsibilities of each employee. You can get a number of very helpful pieces of information, such as contact information, the spending limits and responsibilities of each employee within the company, and a host of other information as well. This is really great information to know when you are figuring out whom to sell to within the company. Sales intelligence tools are incredibly valuable if used properly and will make you a much more efficient and effective salesperson. Take advantage of these helpful tools and you will put yourself ahead of your competition. Sales intelligence is going to play a big part in the future of sales.
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