Being Prepared To Speak To The Media With Little Help
Whether you are a first-time presenter, or rather more polished, you can cut down your preparation time, and your nerves, with the following guidance. If you can stick this when doing the groundwork f...
Be aware that in the eyes of the media you are often believed to be guilty. The fact that something is damaging to your enterprise isn't a powerful reason for a hack to leave it out of their story. Remember that journalists are only responsible to delight their editors and readers in order that they can charge more for advertising, generating higher money for the media corporation.
Talk easily. Take a big breath and attempt to let your words flow, keeping pauses small. You do not need to seem to be looking for words; this is distracting for listeners. Speak in a conversational tone. You are probably not a professional broadcaster, so don't try and be one. The onlookers want to believe that you're talking to each of them individually.
Focus and keep your show on subject. Your aim will help you limit the content to just what actually matters. Cold heartedly cut material till you cannot cut any more. You can always bring up further points after the presentation during query time.
An ounce of prevention can be worth a pound of cure. Build and run robust positive media relationships. This alone can infrequently forestall a negative spin in a crisis from occurring, as regular positive communication with the media can relieve the tension in a crisis.
A good example of assiduous communication skills and effective media training can be found of the site called Communicate. It may worth to have a look to improve your skills.
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ABOUT THE AUTHOR
The Author is a media consultant in charge of a leading communication agency and dealing with spokemen willling to sharpen their image and media relationships. She is training crisis communication skills to blue chip companies from BBC studios, coliseums and clients headquarters.