How Blogging May Be Your App’s Best Promotional Tool

Actively blogging on the various features of your mobile app is a vital, yet often overlooked aspect of many mobile enterprises. Blogging is something that so many companies do these days regardless of the industry. From a local construction company, to an international wine seller, blogging has become one of the easiest and cheapest forms of online promotion for a wide array of companies. In terms of the blog posts you create about your app, it is best to focus on topics that are most relevant to your users. In doing so, you will be able to also promote the attractiveness of your app to prospective users. To give you a better idea of the sort of topics that you should focus on for your app’s blog, here are a few suggestions.

 

Write About Your App Not Its Creator

 

More than likely, if people are actually going to read your blog, they probably want to read about the app, not the company that made it. If you must compose blog posts about your enterprise, do so on a different blog or website. Each app that your company releases should have a separate blog devoted entirely to its features and other topics relating to usage. It certainly is not unheard of to have a blog post devoted to your app on your company’s website. And while you can certainly mention your company on your app’s blog, it is best not to write entire posts on any company-wide topics.  It may be hard to differentiate the various blogs related to your mobile enterprise, especially with the more apps that you create, however, it really is the best method for actively promoting your mobile offerings through a blog.

 

Pick Actionable Topics

 

Merely writing your app’s blog posts on cursory topics is not going to help its users better understand much about its usage. Instead, you should aim your topics on actionable steps that they can take to better their usage of the app. For instance, if your app is designed to manage social media accounts, then, through one or several blog posts, you could explain to users how to import their accounts and actively maintain a social media presence using your app. Doing so is a great way to add value to your app and the experience you provide users. In many ways your blog will be a cheat sheet of sorts for users to learn how to better use the various features of your app, and get acquainted with its interface. In addition, as an extra bonus, you may consider adding various media elements, such as videos and photos to your blog posts in order to further engage users.

 

Conclusion

 

Blogging is a great way to elevate the user experience and entice new people to try out your app. Staying faithful to topics only related to one specific app that you offer will allow users to seek engaging content without having to search all over the web. What’s more, adding various kinds of media in the form for photos and videos will allow you to further improve the way that people use your app and what they get out of it. Finally, if you purposefully separate your company’s blog from that of the app(s) it offers to the public, you will allow users to quickly seek out the exact content they desire.

 

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