There is a lot of debate around whether email marketing works or not. Here I have discussed how email marketing is beneficial for startups and why they should opt for bulk email services.
You don’t need a big Pocket Marketing the product/service with social media or paid ads can be difficult for startups as it will cost them a lot in hiring a marketing agency or in-house digital marketing team. Email marketing is the cheapest option available if we compare it with any other digital marketing medium. There are many bulk email service provider present in the market which let you send 10,000 emails for just $10. You may use your existing customer database with another database if you are purchasing one for using them in email marketing. Just make sure you don’t spam users by continually sending them irrelevant emails.
Email Marketing’s ROI is Better Many big advertising agencies and email marketing companies have concluded in their analysis that email marketing is able to bring higher ROI than any other marketing channel. But it also has to be done in an appropriate way in order to gain that Return on Investment. Ï 73% of millennials prefer email over anything for receiving business communication. Ï B2B email campaigns receive higher reach, opens and clicks. Ï Email marketing can be used to generate leads, increase traffic and brand awareness. Because of the above reasons, email marketing is able to yield a higher return on investment.
You Have Full Control In email marketing, if you have a good database that is gathered through your customers and with efforts in collecting the email from users then you can yield great benefits from that
database. Be it social media or paid ads you will have to invest in to make your message reach the user every time. But that is not with email marketing, if you have a good IP and database you can reach your user whenever you want. You can upsell them, send announcements of new product launches and new season offers. You will not need to spend every time to send your message to the same user you have reached before.
Increases Brand Recall Value Due to Gmail’s strict email filtration, it has became difficult to make your email reach to the users inbox. Brands whose emails successfully reach to the inbox are able to increase their brand recall value in their audience’s mind. Though it’s difficult to make your emails land in the inbox, if you are able to do so, people are gonna know know your brand and would result in building a strong brand in the market. What is your email content, words you are using in the subject and how is your IP’s reputation all this contributes to weather your email will reach the inbox or not.
Useful Part of The Funnel Emails can play an important role in making your prospect reach the end of the funnel. Startups can use the emails they are receiving from form submissions to send them offers or announcement emails. This can lead to increase in sales and eventually higher return on investment on your email marketing efforts. Emails marketing can be a useful resource for B2B companies to convert their prospects as people have a serious buying or action taking intnet when they are using their email service provider.