When deciding the logo that best describe your company and business, there are many choices to consider. Whether you choose to use text or symbols, or both, it's how your audience react to your logo that is important.
Here are a few suggestions on how you could make your logo work for you:
• The logo should be compatible with your image. Your logo should be compatible to the image you want to project. If your business is in the financial or legal industry, you will probably want a logo that is conservative in design and color. Maroon, dark teal and navy blue are popular color selections for projecting a conservative image.
On the other hand, if you are an artist, or connected with a high-tech computer company, you may opt for a logo that speaks of a more abstract and contemporary element. Different shapes and symbols are good choices for an abstract look. Using black and white for colors also provide a contemporary look and feel to your design.
• The logo should be simple and straightforward. Your logo should be straightforward to avoid confusion in your message. It should be simple because people often process an image in their mind more readily than words alone.
Another reason for your logo to be simple is that you would have an easier time later to resize and recolor it for various design purposes. The simpler your logo, the easier it is for you to re-structure. Keep various sizes of your logo, a web version and a print version. Even a black-and-white version. Always plan ahead. You may never know when or where your business will expand in the future.
• The logo should be unique and easily recognized. Your company needs a unique logo because: (1) it is a visual representation of your company and business; and (2) to avoid violating any copyrights or trademarks.
Your logo is a visual representation of your company so whoever sees it will be able to associate its design with you and no one else. Hence, to avoid being confused with your competitor or being branded as unimaginative, use an image or typeface that is not too common. Avoid using a piece of clipart that you know can also be used by other people. Invent and innovate. That's the only way for you to stand out.
You would also want to have a unique logo to avoid violating any copyrights or trademarks of other companies. If you happen to have an almost similar logo to another company, it is best to modify or redesign the whole logo. It goes without saying that a stitch in time saves nine. What it would cost you now would be very small compared to what you will be paying for damages and expenses when you wind up in court later for violating copyright laws.
It is also in your best interest to have a simple and unique logo so that visitors will easily remember your logo. If people will frequently visit your web site, chances are people will associate your logo with your company.
When done properly, a company's logo will go a long way to make a brand name for you that stand out from the rest.
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