The recession has been cruel to the UK's copywriting businesses. But winning new work is simply a matter of being creative - something copywriters should be good at.
UK freelance copywriters have had it tough of late. They’ve needed to be inventive in coming up with ways of keeping the work flowing in these recession-hit times. Where Plan A was once enough, Plan B has had to come to the fore.
What was Plan A, then? Well, some copywriters’ websites were well-favoured on the natural listings. If yours wasn’t one of them, you could throw a few hundred pounds at Google Adwords and you’d get yourself on page on that way. The phone was never silent and the inbox was forever beeping. The market’s changed a little now, though. It’s packed with wannabes and the competition’s seriously stiff. The only people clicking on those Google ads are sharks looking for SEO content at £3 a page.
So let’s look at Plan B. What do you need to do? Well, your rarely have to meet up with clients in person as a freelance copywriter, so you don’t have to restrict yourself to local clients. Say a business in Bradford is looking for a copywriter – they’ll want the best one for their project, not just one that might be in Bradford. As a freelance copywriter, you can work with clients anywhere – be it Bradford, Bristol or Broadway without a hitch, over email, telephone and Skype.
This is a good way for freelance copywriters to take bread off other writers’ plates. There are two useful methods. One will cost some money, but the other is essentially free. Simply change your Google Adwords account to accept searches for 'copywriter Bradford' and 'copywriting Bradford'. This will cost you a few pence each time.
If you don’t want that outlay, you should simply write yourself a landing page talking about copywriting in Bradford. Tell Bradford businesses why working remotely with you makes such good sense.
You’ll want to get your SEO right – choose geographical ‘Bradford copywriting’ keywords and slot them into your H1 headline and H2 headings. Then look at keyword density – go for about 5% keywords on a page of 400 words. Around 20 of your words should be keywords.
Just one final step before you can declare yourself a Bradford copywriter. You need to drum up some good backlinks to propel your landing page up the Google rankings. Register yourself as an author on some decent articles sites, just like this one, and compose some articles with good anchor text like ‘copywriter Bradford'. Then relax and smile as you watch your landing page rocket up the Google rankings.
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