UK copywriters have endured tough times in recent years. But winning new work can be as easy as spreading your wings. Here's how one copywriter tackles it.
The wolf has been breathing heavily on the door of UK copywriters since about 2008, when the UK economy went into meltdown. If you're one of those copywriters and you've stuck with the same marketing strategy, this could be a good time to look at Plan B.
It wasn't that long ago that UK copywriters could stick with Google Adwords or their website optimised for general copywriting terms and get a good return. The inbox would never run dry and the phone would never be quiet. It was a fast road to big profits. Sadly, it's now become a cul-de-sac and Adwords devotees find themselves going weeks without an enquiry.
This is the worst recession since the 1930s. There's next to zero growth and the tumbleweed is blowing down the UK's High Street.
Another issue for UK copywriters is the boys from Bombay. Alright, Mumbai. Word farms have changed the copywriting landscape. Now, thanks to the £2 SEO page, businesses think that all web copy is cheap as chips.
In that case, what's Plan B? Well, no doubt, as a UK copywriter, you advertise yourself to your local area. To do this, you litter your website with geographical and copywriting words. That's fine – but why not extend the idea to other areas?
Let's assume you've targeted Geneva in Switzerland. It's easy to change your Adwords page to accept Geneva copywriting enquiries. For that matter, you can also add Rome or Madrid – or anywhere you fancy.
That's the method that will cost a few pennies for each click. For a cheaper option, why not just create a landing page for your website. Use keywords like 'copywriter Geneva' or 'Geneva copywriters'. The key thing is to tie up your copywriting words with 'Geneva' words. You'll create longtail keywords that will bring businesses flocking to your site.
Once you've done that, it's just a case of adding some backlinks. Register with article and press release sites with high Google page rankings, then pen a few articles and put relevant terms like 'copywriter in Geneva' into the anchor text. This is a great strategy because all it costs is time.
Working remotely on copywriting projects in Geneva is no problem. Face it, these days, most copywriters never meet their clients. Most projects can run smoothly using broadband, Skype and the telephone.
It's a method of attracting copywriting business that works fine for me. I have several copywriting clients in Geneva, and I never need to visit them.
The copywriter will find his Geneva clients get a good deal, too. He can now find the most suitable copywriter for the job, not just a copywriter in Geneva.
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