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How to Become a Suffolk Copywriter

It's been tough for copywriters in the recession. But it takes just a little imagination to drum up work from just about anywhere.

Freelance copywriters in the UK have struggled in recent years. Until about 2008, Plan A worked just fine. Then all the banks went crazy, the markets crashed and the landscape changed forever.

Plan A used to be great. It was enough to be best mates with Google. That meant being on page one of the natural listings. If you couldn’t manage that, there was always Google Adwords pay-per-click listings. Then if you were a decent writer, the phone would always ring and the inbox would forever bleep. These days, though, all you get from those pay-per-click ads are sharks needing SEO content at $2 per page and copywriting newbies wanting advice.

So how about Plan B? Here we go. Look, you rarely have to meet clients in person, yes?  The whole copywriting process can work just fine on the phone, Skype and over email. So where you are and where the client is doesn’t matter one iota.

So, imagine a company in, say, Suffolk, that needs a freelance copywriter. They’ll want the best freelance copywriter for the job – not just the nearest.  If your work is OK, you might as well be based in Suffolk, Sussex or the Sudan.

This is an opportunity for freelance copywriters to pinch bread from other freelance copywriters’ tables. You can achieve this easily in a couple of ways, one of which is virtually free.

Got cash going spare? Alter your Adwords pay-per-click settings so that 'freelance copywriter Suffolk' and 'freelance copywriting Suffolk' will lead searchers to your website. This might cost you around 70p per click.

But if you can want the same effect for next to nothing, step this way. Just compose a customised landing page (CLP) and enter it into your content management system on your website. Talk about freelance copywriting and freelance copywriters in Suffolk. Tell Suffolk businesses why working remotely with you works.

How about SEO? Choose some relevant longtail geographical keywords based around freelance copywriters and copywriting in Suffolk, then place them in your H1 headline and H2 headings.

Around 5% keyword density should be fine, and about 350-400 words will do the trick. Finally, you’ll need some good targeted backlinks. So write articles for sites like this one and link some good anchor text with words like copywriter Suffolk. Then just put your feet up and smile as your landing page ascends the North face of Google.

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The author is well respected among Suffolk copywriters. He works with several Suffolk businesses thanks to his 'copywriter Suffolk' landing page.

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