Copywriting in the UK was once a forever flowing fountain of new funds. But then came the recession. Here's one alternative strategy for winning new work.
UK copywriters have had it tough of late – ever since those queues outside the Northern Rock appeared on our TV screens late in 07.
To win new work, Plan A used to be great. All you’d have to do was to put coins in Google’s Adwords meter once a month and the phone would never stop ringing and the inbox would never stop beeping. These days, though, the only ones clicking on Google’s small ads are charlatans wanting SEO content at $2 a page. Nasty.
So what’s the secret? Plan B is needed. Look at it this way – how many times do you actually need to meet clients? You can work as a freelance copywriter perfectly well using email, Skype and the telephone.
Let’s imagine a company in Oxfordshire is looking for a freelance copywriter. They’re going to want one who’s going to do a great job, not one who just happens to be based in Oxford or Whitney.
So, this is how freelance copywriters can take work from under the noses of their rivals. A brace of fine methods spring to mind. One will involve a small outlay. The other is virtually free of charge.
If you’re happy about spending the cash, you can just tweak your pay-per-click account to allow searches for 'copywriter Oxfordshire' or 'copywriter Oxford'.
But you can achieve the same result for free. Just write yourself a landing page talking about copywriting and copywriters in Oxfordshire. Tell companies in Oxfordshire that they can save money by working remotely with you over email as a freelance copywriter.
Naturally, you’ll need to get your optimisation correct. This will mean using a few well-chosen longtail keywords relevant to copywriters in Oxfordshire, Oxford, Banbury, Woodstock and so on. Just place them in your H1 headline and H2 headings. Next is keyword density – about 5% on a page of 400 words should do the trick. This means that about 20 of your words will need to be keywords.
Now you just need some backlinks. Join up with some respected articles sites, like this one, and submit a couple of articles talking about 'copywriter Oxfordshire' or ‘Oxfordshire copywriters’ and ensure that your anchor text (the words that people click on) are relevant to your landing page content. Then kick back and grin as you watch your landing page climb the North face of Google.
Here's an example of what I mean. This copywriter has written a landing page all about Oxfordshire copywriters, yet he’s based in the North. See what I mean?
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