Using Sara Crewe's Greatest Power in Your Newsletter

A Lesson From “The Apprentice” That Can Make You A Master

Writer Wanna Be's

Better Copy: The Interview is the Key

Organizing Your Data to Write Better Copy

Cleaning Up Your Copy

Finding Your Client's Business Problem Leads to Better Copy

Ten Tips for Writing Effective Web Copy

Breathe new life into your half-dead website by using words that sell

Writing direct mail that really, really works

About Your Copyright

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2

Get 'em Clicking with Good Ad Copy!

The Write Formula