Copywriters have struggled to keep the wolf from the door in recent years. Yet it's possible to win work from all over the planet, with just a little creativity.
Life was once so easy copywriters – until about 2008. Since then, we’ve been enduring the worst market crash since the 1930s, and keeping the wolf from the door for any business has been tough.
But you might remember the good old days. Your website was on page one of Google – if you couldn’t get there through the natural listings, you could find your way there through Google Adwords. The phone never stopped ringing and the rising tide of emails was a delight to witness. But things have changed. There’s a whole army of new wannabe copywriters out there and a whole new breed of customer. All they want is SEO content at two bucks a page.
So how to fight back? Because you work as a freelance copywriter, you can work with businesses almost anywhere on the planet over email and Skype.
Let’s say you want to win some business from Dorset. It’s unlikely that companies in Poole or Bournemouth will wish to find copywriters who just happen to be based in Dorset. They’re much more likely to want to get the most suitable copywriter for the job.
This means you can steal work from beneath your rivals’ noses. This is how you can go about doing that for practically no cost.
For a small outlay, you can adjust your pay-per-click account so that searches for geographical terms like 'copywriter Dorset’ or 'copywriter Bournemouth' click right through to your website.
Easy, eh? Yes, but that will cost you a few pence for every hit, and you can achieve the same effect for practically nothing. How? Write a customised landing page for your site talking about copywriting and copywriters in Dorset. Tell Dorset businesses how cost-effective it is to work with you remotely and how good you are. If you’re in a cheaper part of the country, you could mention that you don’t have a huge Dorset mortgage to pay.
Optimisation is vital. You’ll need longtail geographical keywords that talk about copywriters in Dorset. Put them in your H1 and H2 headings and get keyword density of around 5% on a 400-word page. This means about 20 of the words will be keywords.
Finally, make sure your 'copywriter Dorset' page is backed up with good backlinks. Put together some articles about copywriters in Dorset and print them on articles sites like this one. You can also prepare press releases. Make sure your anchor text relates to your Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} pages. Then kick back with a drink and grin as your landing page leaps salmon-like up the Google waterfall.
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
Mastering the Craft of Copywriting in Aberdeen
In the competitive landscape of UK copywriting, adaptability and strategic positioning are key to thriving. Despite economic downturns and market saturation, there's a silver lining for those ready to leverage technology and SEO savvy to reach clients far and wide, including in Aberdeen. This guide will help you navigate the challenges and seize opportunities to stand out as a top-tier copywriter, regardless of your location.
Navigating the Competitive Landscape of Harrogate Copywriting
In the evolving digital marketplace, Harrogate copywriters face a challenging environment. Yet, with strategic planning and digital savvy, they can secure a thriving career by connecting with clients globally. This article delves into the tactics that can help copywriters in Harrogate, or anywhere else, stand out in a crowded field and attract the business they need to succeed.
