Working as a Freelance Copywriter in Dorset

Jan 1 13:02 2013 Nigel Graber Print This Article

Copywriters have struggled to keep the wolf from the door in recent years. Yet it's possible to win work from all over the planet, with just a little creativity.

Life was once so easy copywriters – until about 2008. Since then,Guest Posting we’ve been enduring the worst market crash since the 1930s, and keeping the wolf from the door for any business has been tough.

But you might remember the good old days. Your website was on page one of Google – if you couldn’t get there through the natural listings, you could find your way there through Google Adwords. The phone never stopped ringing and the rising tide of emails was a delight to witness. But things have changed. There’s a whole army of new wannabe copywriters out there and a whole new breed of customer. All they want is SEO content at two bucks a page.

So how to fight back? Because you work as a freelance copywriter, you can work with businesses almost anywhere on the planet over email and Skype.

Let’s say you want to win some business from Dorset. It’s unlikely that companies in Poole or Bournemouth will wish to find copywriters who just happen to be based in Dorset. They’re much more likely to want to get the most suitable copywriter for the job.

This means you can steal work from beneath your rivals’ noses. This is how you can go about doing that for practically no cost.

For a small outlay, you can adjust your pay-per-click account so that searches for geographical terms like 'copywriter Dorset’ or 'copywriter Bournemouth' click right through to your website.

Easy, eh? Yes, but that will cost you a few pence for every hit, and you can achieve the same effect for practically nothing. How? Write a customised landing page for your site talking about copywriting and copywriters in Dorset. Tell Dorset businesses how cost-effective it is to work with you remotely and how good you are. If you’re in a cheaper part of the country, you could mention that you don’t have a huge Dorset mortgage to pay.

Optimisation is vital. You’ll need longtail geographical keywords that talk about copywriters in Dorset. Put them in your H1 and H2 headings and get keyword density of around 5% on a 400-word page. This means about 20 of the words will be keywords.

Finally, make sure your 'copywriter Dorset' page is backed up with good backlinks. Put together some articles about copywriters in Dorset and print them on articles sites like this one. You can also prepare press releases. Make sure your anchor text relates to your Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} pages. Then kick back with a drink and grin as your landing page leaps salmon-like up the Google waterfall.

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About Article Author

Nigel Graber
Nigel Graber

The author is well respected among Dorset copywriters. He works with several businesses in Dorset, thanks to his 'copywriter Dorset' landing page.

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