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ARTICLES: JULY 7, 2010

The Dunes Course in Brighton, Colorado is a traditional 18-hole Scottish style links layout.  The course is one part of a larger golf facility known collectively as Riverdale Golf Courses that also in...
There are 3 major differences where direct marketing, also known as relationship marketing veers sharply away from traditional marketing and advertising.   You'll see why it's the most cost effectiv...
Many people get confused about the role of advertising in the marketing mix so here's a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P's – Product, Prici...
Your advertising copywriting needs to work hard to build up excitement and enthusiasm for your products or services. So much excitement that your prospects can hardly wait to whip out their credit ...
Here's a clear explanation of the difference between brand awareness or image advertising and direct response advertising. And why small business owners can't afford to copy the big end of town whe...
Before you invest time and money into generating leads you must have an automated system in place to deal with them. This will streamline the process and set you up for a profitable ongoing relatio...
Direct response advertising is a proven marketing method that generates leads and turns leads into sales. The last and vital step in the communication process is to get people to take action now. T...
Teleseminars are a powerful resource to have in your marketing arsenal because they maximise your investment of both your time and money. Here's a list of 9 compelling reasons why you must include ...
Direct response advertising is all about making an offer and getting a response. Here's 7 proven ways to get more prospects to want to respond and take the next step in your sales process. 
Here are some proven strategies to get your advertising working harder and make sure you flag down your prospects so they take notice of your sales message. Which means you will make more sales.
The third step to the 7 secrets of advertising is to get more prospects to trust what you say. Take it for granted that no-one believes you. Now, that sounds rather blunt, doesn't it? But people do...
Many parents want their kids to have a pet of some kind.  It makes us feel like we are providing a joy for our kids, while at the same time teaching them some responsibility about caring for anoth...
Having a niche market to focus on can make marketing a whole lot easier. And serving your ideal client is a lot more fun as well as rewarding for both of you. That's two good reasons why you should...
Relationship marketing is a long term marketing process to maximise the life time value of your customers. Direct response advertising and direct marketing are the methodologies that savvy marketer...
The Chargers were at the forefront of the AFC West, finishing 2009 with a 13-3 regular season record. Defensively, the Chargers struggled somewhat in 2009, giving up 327 yards per game, putting them i...








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