Shopping always tends to give us an unprecedented joy especially around the weekends when we prefer to spend the time out of the home / office, shopping with friends and family.
Although when it comes to luxurious and elite people who love to buy expensive and designer products, shopping at malls often proves to be a time constraint considering the work load that they have on themselves. Most of the elite class people prefer to shop online nowadays for all their products right from fashionable apparels to trendy electronics. The demand today has specifically increased as most of the luxury products are available online at discounted prices. This has specifically given rise to luxury shopping online.
Luxury shopping online also has received a great impetus as most of the brands today prefer to be conglomerated with online portals to let the products be sold at a cheaper rate to attract more customers and also gain a huge profit altogether. Some luxury brands though prefer to stay back of the whole online shopping scenario as they feel that the reduction of prices may hurt the brand image considerably. However, over the past few years many luxury brands have eventually come ahead and started to merge with several online portals especially in India to offer world class products at discount prices. We have several brands like Versace and Armani who have indeed joined hands with different online portals to let certain products be available at a cheap price and a more affordable rate .According to livemint.com, Online shopping in India is set to rise. Indians are likely to spend $84 billion on online stores by 2016, compared to the $7 billion they spent in 2010. That’s not all. Online sales will amass for 4.5% of the total retail sales in India by 2016, from 0.9% now according to the same report. Today the luxury products sold online include apparels, stylish accessories, watches and high end electronics. Most of these products are offered for sale at online portals at a price that is incomparable and certainly benefits the middle class audience too. Fashion clothing and its shopping has particularly been on the rise due to the need to the wear designer and stylish apparels at social events and parties. Moreover, with the increasing standard of living, it rather becomes apparent to increase the sense of style and fashion within oneself too. And the elite people don’t really mind spending as much as they can to look glamorous every single time.
Luxury shopping online also focuses on buying accessories to make your home look plush and luxurious. Today we have many online portals that offer incredible gadgets and accessories at distinctive price in such a way that the brand value doesn’t get degraded or doesn’t affect the target audience eventually. More and more upper class people today, love to shop at various online portals especially for luxurious and fashionable products and accessories at any time of the day.
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