When it comes to generating an info-product, there are 2 kinds of methods to choose from. You can either be creative or innovative.Establishing the success of your product launch would depend on the kind of approach you will use.
There are 2 kinds of tactics you can use when it comes to generating an info-product. You can either be creative or innovative. Creative means, you observe the market and come up with a good solution.
In essence, it is coming up with an info-product that will solve an existing problem. For Instance, if you see that there are a lot of people having a need to write a salesletter, you come up with a salesletter generator software.
Or, if you observe that a lot of individuals are trying to set up their joint venture's details, you can produce a joint venture profile software. Essentially, you'll be the first individual to sell in the market. Make sense?
Although if you want to lower your risk of failure and make money fast, I'll opt to be an innovator. Observe the existing products available to fulfill the demand of a market. Look how good the sales volume is. Then, I'll be an innovator to present better solution or tap on the existing opportunity.
Not sure what this means?
Let me explain ...
One may have realized that there are a variety sales letter generator in the market, this is because of the innovative marketers that are making them. PayDotCom, a somewhat new company, is an added example of an innovator market that provides the same service as Clickbank.com
PayDotCom was create after the company Clickbank.com was created When it comes to providing credit card processing service with built-in affiliate tracking program, Clickback.com was the first to provide such. Currently, there are more innovative marketers that have created an affiliate tracking tool that can be included with other credit card processors like Paypal.com, 2checkout, authorize.net, and the like.
Innovative marketing doesn't limit to duplicating what is successful and trying to be better, larger or less expensive. That's a very narrow observation on how to be profitable and it will normally fail. You will alter the whole profit model by adding these 2 ingredients which are as follows:
1. Looking for an angle
Looking for an angle means positioning yourself unique from those who made it first. Take for instance, Clickbank.com is a success. However other affiliate tracking tools that did not have a built-in credit card processor were very successful too by integrating with third party credit card company. A good example of this, is again, PayDotCom.
2. Complimenting with the pioneer
Make an info-product that can ride on the existing successful market. For discussion purposes, let's take for example Clickbank.com. To enhance the convenience of using Clickbank, a lot of new tools were created.
Examples are: Software to manage your Clickbank.com affiliates; Software to extract your Clickbank sales report into a Microsoft Excel file; Software to create Clickbank.com search engine tool that is incorporated with Clickbank ID;Video tutorials on how to setup Clickbank.com account; and so much more.
Check out what's happening on the internet.Decide whether you want to become a creative or innovative marketer. Then, ACT NOW!
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When it comes to generating an info-product, there are 2 kinds of approaches to choose from. You can either be creative or innovative.Finding the strategy will determine the success of your product launch.
