Rich Schefren’s New Internet Marketing Strategies Blow Away The Competition

Copyright (c) 2007 Scott Magers

One of the first things is to not have customers with one-on-one e-mail contact with you. You develop a customer system where even if it was you managing it, it didn't look like it was you. You could then outsource or put a person or system into place easily without having your customer base suddenly upset with you for not being personally available anymore.

Another area is not to be your own Webmaster. Start outsourcing at first on a piece by piece basis. The best thing is to have things that you know have to be done, but you don't know how to do them so you plug people and systems into place who do know.

It quickly becomes necessary to know all the numbers of your business so you can see what needs to be changed, and whether the change improved anything.

Leverage starts with thinking that it's good enough to find systems or other people that can do it as well as it needs to be done to accomplish the objective. It doesn't have to be any better or even as good as you are.

If you have a problem trying to get it all done by yourself in the beginning, the problems will only grow exponentially terribly quickly as you become larger.

You start asking yourself constantly, how can this get done without me?

The problem is that almost everybody gets this wrong! Answer: A real business continues to grow with or without you.

The pattern that everybody gets swept up into and keeps their business from growing is to try to do everything themselves. They typically only have time to build one or two websites.

Some of the many things that have to be done in having a successful Internet business: Content, List, Finance, Technical, System, Sales, Traffic, Client Relationships, Market Analysis, Business Building, Legal + Compliance, Affiliate Marketing.

Each of these categories has many many tasks associated with them. For example, take Content: You need: Articles, Content Pages, Software, Audio, Video, Physical books, e-books, Graphics, free reports, e-courses, e-zines, bonuses, blog entries, etc.

This model does not work on line.

You want to only do the WHAT as the CEO, not the HOW.

Traditionally, you do everything yourself on line and don't have enough time to do everything needed to make the business grow. Don't to be self employed, don't be a do-it-yourselfer. You don't want to be an employee so instead you do everything yourself and become self employed, working even more than as an employee.

A business owner is what you want to be. Opposite of self employed.

Business Owners like to surround themselves with smart people from all four categories (employees, self-employed, business owners and investors.

Why do it yourself when you can hire someone else to do it for you, and they can do it better?

A self employed person typically creates a job for themselves by doing everything themselves. You want to evolve into a business as quickly as possible. You can see that it is easy to grow profitably when you get out of the way and have put the business on automatic pilot. Imagine having your business able to grow without you.

How fast could it grow if it did not have to grow through you?