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Tips on Building a Strong Niche Dating Site and Monetizing it

The problem of every new niche dating site is building a strong community. Make sure you know where you unique users are on the web, connect with them, meet influencers, and create a space for healthy communication at your niche community website. Then you can monetize.

This article continues a set of articles devoted to online dating sites, startups and useful tips.

Dating website management takes a lot of time and effort. If you have a reliable dating platform, it makes life easier. If you are launching a niche community website, you certainly have peculiar ways of keeping your members engaged.

A lot of entrepreneurs ask a question ďHow to start a dating websiteĒ. We say itís not a problem to start a dating site. You just have to get reliable dating software platform. The problem is in getting new members and keeping them active.

Building a community includes:

††† finding the influencers for your niche in various social networks, blogs and in general on the net;
††† getting to know people who are talking about dating/ dating in your niche, competitors;
††† using your own network connections for a successful start. Ask your friends and colleagues to join your dating site;
††† making it easy to share from your site. Offer an easy newsletter signup & opportunities to like you on FB or Twitter;
††† building a quality dating community. Make your current users advocates for your niche community. Just note that according to a 2009 Nielsen study, 90% of consumer base trust peer recommendations, while only 33% go with online ads. So your current users will bring you better quality traffic at the end of the day;
††† being patient. It usually takes time to build an active niche dating community. You have to overcome the period of awkward talks. Keep building your member base one by one;
††† creating a space for your members to talk to each other, not to you only. Make sure they get rewarded for being active (bonuses or virtual points for example). Connect members using social discovery techniques (targeting for search results, connections based on interests and desires);
††† opening up. Show your personality. Do not hide. Add personal messages into sign up process, email alerts and announcements for your dating site members. Youíll see more signups simply because people would want to be a part of that awesome community of yours!
††† tracking every step. Collect all numbers and follow the progress. Every campaign should be measured and acted upon. If things donít work, just put it aside and move on to something new and more exciting.

After that you would certainly have a great stable set of people at your dating site, youíll know who they are and what they like. You would be able to monetize them.

Here are some ideas:

††† organize offline events. You can use your siteís mass mailing option & to gather people for speed dating event.
††† introduce special gifts in your gift store. Niche community is good for targeting. They buy more if you know what they like most, their income level and activities.
††† run targeted advertising campaigns. Place banners at certain pages of your site or only for certain membership levels.
††† introduce classifieds section at a site. It should answer niche demands of you members. You can earn money on members posting ads/ sharing things.

Studies show that niche dating site communities survive better in this competitive online dating market. The niches may be defined due to interests, locations, ages, religious beliefs, pets, activitiesFree Web Content, professions and so on. Just set up a goal and do what you know best. In this case you will have your ear to the market and definitely succeed.

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Elena Lesnick is a project manager of Dating Pro CMS product line. She is the author of many articles about online dating business, dating software, relationships, dating news and dating site reviews.

You can read her articles at

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