An article marketing strategy has to be one of the top 10 marketing strategies for online business owners. It is a great way to get attention to your products or services. You will find customers who are not only willing to buy from you, but trust that you are going to meet their needs and will come back to you for other purchases
One of the best and most cost effective online marketing strategies for any online business is an article marketing strategy. Article marketing works by publishing articles of around 400 to 500 words, which are connected to your products or services, to different online article directories.
If the articles are well written they will be easily found on search engines and read by people who are interested in what you have to offer. The key to your article marketing strategy is the link in your article that takes readers to your website where they can find out more about your products and services.
But an effective article marketing strategy is more than writing a few hundred words and hoping people will read them. Your articles must contain useful information and keywords or keyword phrases used by those who are looking for what you have to offer. There are a variety of reasons why article marketing remains one of the most effective online marketing strategies.
1. Builds Authority.
Your article marketing strategy will help you position yourself as the expert in your marketplace. It is an excellent way to build respect in the niche you are trying to reach. People like to buy from and deal with the best and if your audience see your well written and informative articles they will see you as an authority. The more that you have written about a specific subject, the more trusted you will become and the more likely that people will buy what you have to offer.
2. A Cost Effective Marketing Strategy.
Compared to other online marketing strategies, article marketing it is very cost effective. Article directories do not charge you to submit content to their websites. If you write the article yourself it will only cost you the amount of time you put into researching and writing the subject. If you don't like the idea of writing, an easy article marketing strategy is to hire someone to do your writing for you. You can find many good writers online who would be willing to write your articles for you for only a few dollars each.
3. Better Search Engine Optimization (SEO).
When you write an article with a link back to your website and you submit it to an article directory, that link is considered a backlink. One of the best online marketing strategies to raise your website ranking on the search engines is with backlinks. The more backlinks you have, the more traffic your website will receive and that will lead to more sales. Your well written article will also have a resource box with a strong call to action. This will invite those reading the article to go to your website to find out more about what you have to offer.
4. Reach A Bigger Audience Share.
Your article marketing strategy will enable you reach a more substantial target audience than you normally would have. People who are interested in your services or products will be the ones who read your article. Your marketing efforts will not be wasted on people who do not care about what you have to offer. This is why it is one of the best online marketing strategies because your article will be read by people who are genuinely interested in your business and the ones most likely to buy what you are selling.
5. Long Term Benefit.
A well written article that contains good keywords can stay in circulation for many months or even years. There are not many online marketing strategies that can achieve that kind of durability. Article directories are some of the most visited websites on the internet and publishing articles on them means you can direct some of this traffic back to your website for years to come..
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