What Makes Content Marketing Complete? A sure shot SEO Formula
IF CONTENT IS KING – WHO’S THE QUEEN Everyone talks about SEO, back links and Content strategy which is fine and important. As we all know On-Page is the absolute basic and needs to be...
IF CONTENT IS KING – WHO’S THE QUEEN
Everyone talks about SEO, back links and Content strategy which is fine and important. As we all know On-Page is the absolute basic and needs to be implemented after keyword research has been targeted. There’s been a lot of gaga over Quality and Length of preferred Content (the King), but did anyone think who makes the King of SEO complete. Here in this post we will discuss few finer points which can influence SEO in a Big way.
EFFECTIVE OFF PAGE TECHNIQUES
There are more than 60% of Digital marketing agencies who focus on strong off page strategies. Off page can be divided into many different factors. There are guys who focus on Private Blog networks - there's a feeling that PBNs are out of league but the truth is they still can be effective if used on High DA blogs. And, of course, the PBN links should be on the same niche or it will be as good as No follow links which are ok but cannot be influencing.
Back links can be one of the deciding factors of onlinereputation which is one of the reasons how well you are placed in search engineresult pages. Getting quality links can be a tedious task at times, we all knowthat, however the good thing is Google likes manual link as it's linked withrelevant anchor texts.
There are agencies who are ranked within the top 3positions in Google with the help of quality back links and great content. So,yes content is the king along with say Back links as both if implemented withquality can be highly effective.
YOU’RE SEO STRATEGIES
Now if I say I have come across Marketers who have been successfully ranking websites using just 2 techniques.
Now those 2 techniques can be anything from blog posts to manual links to blog comments on web 2.0 sites. As an online marketing consultant can only recommend sticking to your SEO techniques and not give up if results are not seen within few weeks. Look, we need to understand a fact and that is SEO rankings is not single strategy, and the top techniques if implemented after much thought and planning can yield equally good results.
THE QUEEN OF SEO
Coming back to Helen of Troy or the Queen of SEO, I don't want to be biased however looks does matter to Google as it has started favoring websites which are mobile friendly and structured. Such factors if optimized can push SEO to work and improve Google rankings. Websites which looks good and structured leaves an impression which can be long lasting.
Many webmasters for some reason has been avoiding the queen factor which baffles me. Google, over the past few years have incorporated tools like Accelerated Mobile Pages or AMP, Rich Snippet and Structured data in Search console. With the help of these resources one can create wonders for their website and how it is displayed in Google search results.
Of the tools mentioned above AMP can be tricky to use and hence should be accessed by a web developer who knows what they are trying to achieve from AMP. There are some really good resources and guidelines available online on the best use of these resources in Search console.
Random checks performed on websites of different niches showed that 85% of them ranked better with AMP implemented. There will be some instances where we observed Google favors’ old websites, well the only thing advice I have for those old guys "Be on mobile or get recycled". I'm not trying to be rude here but stressing on the fact that Mobile SEO is the future. And if you are not visible or pleasant on the smaller devices then I'm afraid you will need a lot of divine intervention. Jokes apart, but during any of the Google algorithm updates if you see a drop in rankings, we should know where we need to improve.
ALL THE GOOGLE UPDATES UNDER ONE UMBRELLA
Over the past few months we have been releasing most of the DA and the Google algorithm updates through our Facebook channel which you can follow from here. As an Advanced Digital marketing training and Services Agency we strongly believe in educating our students and clients on how SEO works as it helps setup correct expectations. So, Guys – Here it is. Follow the above rules, be patient and your Rankings is bound to improve
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ABOUT THE AUTHOR
A passionate blogger and an Online enthusiast. In an Amazing journey as a Senior Trainer in different Digital Marketing Courses in Bangalore, India.