One of the best ways to build your email list is by using
landing pages. These web pages are just like mini sales pages. You can use them
in conjunction with advertising like Google Adwords or search engine traffic
from engines like Google. Article distribution can also bring in good traffic.
How it works: the searcher clicks on your ad link and goes
to your landing page. Then they sign up for list, via your website subscription
box. Your autoresponder will automatically add them to your list.
The elements of a good landing page:
Headline:
firstly you must make an attention grabbing headline. You want your reader
to sit up and take notice. He will then be more inclined to read the
entire landing page.
Benefits:
after your introduction you will bring forward the benefits of signing up
for your newsletter. This is how you will persuade your reader to join
your list.
Free
gift: this is the little reward for subscribing. It helps to offer an
incentive for joining your list. You can offer one or more freebies. Be
sure they have value and are targeted to your market.
Call
to action: make sure this is strong and direct. A subscription box should
be on this page.
Presentation:
Make
it look good: it is very important to make your landing page look good.
This will give your visitor a good impression of your business and
increase your credibility. People will not want to sign up for a list if
the landing page looks shoddy.
Use
bullets: bullets are good attention getters. They will emphasize benefits
and help to persuade visitors to join your list.
Be
personal: always write any sales copy with a personal touch. People like
this and will be more inclined to sign up with you.
Landing pages can be used to build your list initially. They
can also be used to test promotions so that you can build your list quicker and
with the most targeted people. Landing pages will take a little time to set up
properly but once they are done, then you can put your list building on auto
pilot.
Another important part of building your list with landing
pages is to drive traffic to it. This can be done in several ways:
PPC
advertising with Google Adwords: this will bring you plenty of targeted
traffic and you could be getting sign ups within hours.
Articles
distribution: this is easy to do, just write some articles and submit them
to the major article directories. You will get people coming and using
them. This will get them distributed, plus you will get valuable back
links.
Search
engine submission: you can use Google’s optimizer to make your landing
page search engine friendly
Blogging:
You can set up a blog on Google’s blogger.com or Wordpress and write short
daily articles targeted to your market. These will link to your landing
page and encourage people to sign up for your newsletter for more
information.
One of the best learning tools you will find is the 7 part
video series “Big List Bucks” This video tutorial will take you step by step
through everything you need to know to become a successful List Builder.
Michael John Arnold provides Internet Marketing tools for the novice to the expert. His "secret" videos will guide you through the process to insure your online success. http://www.biglistgold.com/
