Keegan Michaels

Signature Files: The easy way to create more business

If you do business as an ... then you're ... with getting your name and your business ... there. You probably send a lot of e-mails, post on ... and submit

If you do business as an affiliate, then you're constantly
concerned with getting your name and your business information
out there. You probably send a lot of e-mails, post on message
boards, and submit articles to business e-zines. These are great
techniques for making contacts, but are you taking full advantage
of the visibility these forums create?

One of the best ways of creating new business is to include a
Signature File with everything you post, send or submit. What
exactly is a sig file? It's that little paragraph beneath a
person's signature at the end of an article, posting or e-mail.
This is your opportunity to let people know who you are and to
direct them to your business.

Now you may already include your url at the end of your
correspondence. That's great, but is that enough? Not quite.
Of course it's great to have your url so that anyone who's
interested in what you're saying can immediately check out your
business site, but wouldn't they be more likely to click if you
included a short description of what you do? For example, rather
than closing an e-mail or posting with

Manny Jackson
http://rockoutandrollover.com

try something a little more descriptive and catchy, like

Manny Jackson

Check out Manny's hot music publishing tips at
http://rockoutandrollover.com,

or one step further,

Manny Jackson

Manny can answer all your questions about music publishing. E-
mail him at Mannyj@irock.com, or check out his website:
http://www.rockoutandrollover.com

That little extra bit could be the difference between a trickle
of new business and a flood.

It's not enough to just give an address, you've got to give
people a reason to click. You've got to spark an interest in
what you do. By creating a short, catchy and descriptive sig
file, you can really set yourself ahead of the pack.

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