An email signature is more than just a sign-off; it's a powerful tool for promoting your business. If you're not leveraging this opportunity, you're missing out on a chance to market your brand with every email you send. So, what makes a compelling email signature? It should be a concise yet informative snapshot of your business, encapsulating the "Four W's": Who, What, When, Where.
A well-crafted email signature typically spans 4 to 6 lines, with each line containing no more than 65 characters. It should include your company name, website URL, a catchy business slogan, and a link to subscribe to your newsletter or a freebie you're offering. Here's an example:
******************************************* Sally Smith- Smith's Hardware Store http://www.smithhardware.com/ "The Finest in Hardware Since 1910" Subscribe to "Smiths Hardware Post" send mailto:subscribe@smithhardware.com. "All Work and No Play Makes Jack a Dull Boy" ********************************************
Note the use of special characters to frame the signature. This is optional but can add a touch of creativity. Some people also like to include a quote, which can be sourced from websites like CoolSigs or Siglets.
To keep things interesting, consider creating several signature variations and rotating them periodically. If your business runs special sales or promotions, you can create a signature specifically for that event. Ensure your email client is set to automatically append your signature to all outgoing emails.
Think about the number of emails you send each week. That's a significant number of people who will see your mini billboard. It works quietly in the background, promoting your site and services.
Email signatures are particularly crucial when posting on discussion boards and newsgroups. They allow you to subtly promote your products in an acceptable manner.
Like all advertising, your signature should spark the reader's curiosity, encouraging them to click on your URL and learn more about your business.
Promoting your website means getting your URL seen in as many places as possible, and email signatures are a valuable avenue for this. If you need more help with crafting your signature or configuring your email client, you can refer to resources like SmithFam or Earthlink.
While it may seem basic, it's surprising how many emails lack a well-thought-out signature. If you've overlooked this marketing tool, it's time to create one. After all, you never know when someone might ask to see your digital "John Hancock.
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